Skill
Demand Generation
Marketing and Social Media
Demand Generation is a marketing discipline focused on creating awareness and interest in a company's products or services to build a pipeline of qualified leads, using tactics like content marketing, webinars, email campaigns, and paid advertising. Marketing professionals in B2B and B2C companies use it to fill the top and middle of the sales funnel before handing leads to sales teams. It differs from broader brand marketing by emphasizing measurable lead and revenue outcomes.
Demand Generation in the job market
Last checked October 28, 2026
- Open roles
- 13
- Employers
- 11
- Median pay
- —
- Disclose pay
- —
on Career App
hiring for it
not enough disclosed
of these roles
Open roles requiring Demand Generation (13)
Growth Marketing Manager, Foundry
Instructure
Full-time · United States · Remote
This role builds the marketing engine for new AI products at Instructure's Foundry division, handling everything from positioning and messaging to demand generation and customer lifecycle. It suits experienced growth marketers who thrive launching new categories with minimal existing audience or brand foundation, and who measure success by pipeline and revenue rather than vanity metrics.
Listed on Instructure’s careers site · Apply there ↗
Demand Generation Marketing Manager
Motive
Full-time · Nashville, TN · $89,000 – $111,000
Motive is seeking a Demand Generation Marketing Manager to build and execute multi-channel campaigns targeting mid-market customers in fleet operations and physical logistics. This role combines strategic ABM planning with hands-on campaign management, requiring someone who can move quickly between channel partners, sales enablement, and data analysis while staying current with AI tools.
Listed on Motive’s careers site · Apply there ↗
Customer Programs Manager, Co-Marketing & Measurement
Menlo Ventures Portfolio
Full-time · New York, NY · $255,000 – $320,000
Anthropic is looking for someone to operationalize their customer co-marketing programs, turning advocacy and partnership stories into repeatable, measurable campaigns. This role suits someone with hands-on experience managing agency relationships and joint marketing initiatives who wants to build systems and processes as a growing function scales.
Listed on Menlo Ventures Portfolio’s careers site · Apply there ↗
Global Marketing Strategist
Arrow Electronics
Full-time · US-GA-Georgia (Remote Employees) · $43 – $53 / hour
This role leads the planning and execution of global marketing campaigns across digital and field channels, targeting both partner ecosystems and direct customers to drive pipeline and market share growth. It suits experienced marketing strategists comfortable managing complex multi-regional initiatives, budget responsibility, and stakeholder collaboration across geographies.
Listed on Arrow Electronics’s careers site · Apply there ↗
Solution Sales Expert - for BTP (AI, AppDev, Integration)
SAP
Full-time · Middlesex, GB, TW148HD
A sales leadership role focused on driving BTP (SAP's platform-as-a-service) adoption and expansion within customer accounts. Suited for experienced enterprise software sales professionals who can navigate complex technical and business conversations to grow customer relationships across integration, AI, and application development solutions.
Listed on SAP’s careers site · Apply there ↗
Senior Partner Marketing Manager - ISV
NVIDIA
Full-time · Santa Clara, CA · $136,000 – $287,500
NVIDIA seeks a Senior Partner Marketing Manager to lead co-marketing initiatives with enterprise ISV partners, developing strategies and campaigns around accelerated computing and AI technologies. The role suits someone with 10+ years of high-tech marketing experience who can manage cross-functional projects and build partner relationships in a fast-paced environment.
Listed on NVIDIA’s careers site · Apply there ↗
Director, Growth Marketing
OpenRouter
Remote (US) · $190,000 – $230,000
Director-level growth marketing role leading self-serve revenue strategy for an AI infrastructure platform with 10+ million users. You'll own the paid media, organic search, and conversion optimization engine ($5M+ budget) that moves developers from discovery through signup and expanding credit usage, while also supporting enterprise demand generation.
Listed on OpenRouter’s careers site · Apply there ↗
Senior Integrated Campaigns Manager
Vercel
New York, NY · $150,000 – $207,000
Vercel seeks a Senior Integrated Campaigns Manager to build and execute global, multi-channel marketing campaigns that drive developer adoption and enterprise pipeline for their infrastructure platform. This role combines strategic narrative-building with cross-functional orchestration, blending developer-focused storytelling with enterprise messaging across paid, owned, and earned channels.
Listed on Vercel’s careers site · Apply there ↗
Head of Enterprise Marketing
Descript
Full-time · San Francisco, CA · $180,000 – $230,000 · Remote
Lead enterprise marketing strategy and execution for a product-led company moving upmarket, designing demand campaigns, conversion programs, and account-based initiatives while partnering closely with sales and product teams. This role suits someone with proven experience scaling enterprise motions at PLG companies who can measure impact rigorously and navigate the unique challenge of converting self-serve users into enterprise deals.
Listed on Descript’s careers site · Apply there ↗
VP of Marketing
Wagmo
New York, NY · $225,000 – $325,000
Wagmo seeks a VP of Marketing to lead brand strategy and growth across a B2B2C pet healthcare platform, building emotional resonance with pet parents while driving employer acquisition and measurable business outcomes. This role suits a strategic marketer experienced in competitive categories who can blend long-term brand building with near-term performance marketing and lead a growing team in a resource-conscious environment.
Listed on Wagmo’s careers site · Apply there ↗
Asked for alongside Demand Generation
Measured from the 13 open roles that name Demand Generation — not from a curated list.
- Product Marketing4 roles30.8%
- Go-to-Market Strategy3 roles23.1%
- Marketing Automation3 roles23.1%
Roles that use Demand Generation
Employers hiring for Demand Generation
11 in total, most open roles first.
- MPMenlo Ventures Portfolio3 roles
- AEArrow Electronics1 role
- Avive1 role
- DDescript1 role
- Instructure1 role
- MMotive1 role
Related skills
Curated neighbors in the taxonomy, whether or not employers ask for them together.