Skill
Demand Generation
Marketing and Social Media
Demand Generation is a marketing discipline focused on creating awareness and interest in a company's products or services to build a pipeline of qualified leads, using tactics like content marketing, webinars, email campaigns, and paid advertising. Marketing professionals in B2B and B2C companies use it to fill the top and middle of the sales funnel before handing leads to sales teams. It differs from broader brand marketing by emphasizing measurable lead and revenue outcomes.
Demand Generation in the job market
Last checked September 12, 2026
- Open roles
- 14
- Employers
- 14
- Median pay
- —
- Disclose pay
- —
on Career App right now
hiring for it
not enough disclosed
of these roles
Open roles requiring Demand Generation (14)
Growth Marketing Manager, Foundry
Instructure
Full-time · United States, Germany, China, Netherlands, Budapest, Hungary, Mexico, INTL-REMOTE-Brazil, Brazil, Manila, Philippines (remote), Spain, Hong Kong, Australia, Norway, Sweden
This role builds the marketing engine for new AI products at Instructure's Foundry division, handling everything from positioning and messaging to demand generation and customer lifecycle. It suits experienced growth marketers who thrive launching new categories with minimal existing audience or brand foundation, and who measure success by pipeline and revenue rather than vanity metrics.
Listed on Instructure’s careers site · Apply there ↗
Senior Director Global Marketing
Beckman Coulter
Full-time · Waltham, MA · $230,000 – $280,000
Lead global marketing strategy and execution for a life sciences microscopy company, driving demand generation and revenue growth across all business units. This role suits an experienced commercial leader with deep expertise in life sciences marketing, digital channels, and building high-performing global teams.
Listed on Beckman Coulter’s careers site · Apply there ↗
Global Marketing Strategist
Arrow Electronics
Full-time · US-GA-Georgia (Remote Employees) · $43 – $53 / hour
This role leads the planning and execution of global marketing campaigns across digital and field channels, targeting both partner ecosystems and direct customers to drive pipeline and market share growth. It suits experienced marketing strategists comfortable managing complex multi-regional initiatives, budget responsibility, and stakeholder collaboration across geographies.
Listed on Arrow Electronics’s careers site · Apply there ↗
Solution Sales Expert - for BTP (AI, AppDev, Integration)
SAP
Full-time · Middlesex, GB, TW148HD
A sales leadership role focused on driving BTP (SAP's platform-as-a-service) adoption and expansion within customer accounts. Suited for experienced enterprise software sales professionals who can navigate complex technical and business conversations to grow customer relationships across integration, AI, and application development solutions.
Listed on SAP’s careers site · Apply there ↗
B2B Field Marketing Vice President– North America Services
Mastercard
Full-time · $189,000 – $359,000
Mastercard is seeking a Vice President to lead B2B field marketing strategy and execution for Services across North America, managing regional campaigns, team leadership, and cross-functional partnerships to drive pipeline and revenue outcomes. This role suits an experienced marketing leader from financial services or enterprise technology who excels at translating global strategy into regional field-led programs and building strong alignment with sales leadership.
Listed on Mastercard’s careers site · Apply there ↗
VP Field Marketing, Europe (Remote)
CrowdStrike
Full-time · Remote
CrowdStrike seeks a Vice President to lead marketing strategy and execution across Europe, building regional campaigns, managing teams, and driving pipeline generation in collaboration with global and sales leadership. This role suits an experienced marketing leader who thrives in enterprise software environments and excels at cross-functional alignment and data-driven decision-making.
Listed on CrowdStrike’s careers site · Apply there ↗
Marketing Chief of Staff
Cohere
Full-time · New York, NY · $235,000 – $350,000 · Remote
This role provides operational leadership for Cohere's marketing organization, ensuring that complex, concurrent campaigns and programs ship on time without dropping handoffs or burning out the team. You'll own planning cadence, budget and headcount, cross-functional dependencies, and leadership support—working with the VP of Brand to keep a fast-moving B2B marketing org coherent and accountable.
Listed on Cohere’s careers site · Apply there ↗
Director, Growth Marketing
OpenRouter
Remote (US) · $190,000 – $230,000
Director-level growth marketing role leading self-serve revenue strategy for an AI infrastructure platform with 10+ million users. You'll own the paid media, organic search, and conversion optimization engine ($5M+ budget) that moves developers from discovery through signup and expanding credit usage, while also supporting enterprise demand generation.
Listed on OpenRouter’s careers site · Apply there ↗
Senior Integrated Campaigns Manager
Vercel
New York, NY · $150,000 – $207,000
Vercel seeks a senior marketing leader to design and execute integrated, multi-channel campaigns that drive developer adoption and enterprise revenue across the company's AI infrastructure platform. The role sits at the intersection of product marketing, demand generation, and cross-functional coordination, requiring someone who can translate technical products into compelling narratives for both developers and enterprise buyers.
Listed on Vercel’s careers site · Apply there ↗
Field Marketing Lead, Public Sector
Menlo Ventures Portfolio
Full-time · San Francisco, CA | Washington, DC · $320,000 – $400,000
Anthropic seeks a hands-on field marketing leader to build public sector go-to-market programs from the ground up, creating events and partnerships that navigate government procurement cycles and compliance requirements. This role suits someone with deep public sector experience who has scaled marketing motions at multiple companies and can balance strategic planning with operational execution.
Listed on Menlo Ventures Portfolio’s careers site · Apply there ↗
Asked for alongside Demand Generation
Measured from the 14 open roles that name Demand Generation — not from a curated list.
- Account-Based Marketing4 roles28.6%
- Campaign Management3 roles21.4%
- Go-to-Market Strategy3 roles21.4%
- Product Marketing3 roles21.4%
Roles that use Demand Generation
Employers hiring for Demand Generation
14 in total, most open roles first.
- AEArrow Electronics1 role
- Avive1 role
- Beckman Coulter1 role
- CACognition AI1 role
- CCohere1 role
- CCrowdStrike1 role
Related skills
Curated neighbors in the taxonomy, whether or not employers ask for them together.