Skill
Go-to-Market Strategy
Marketing and Social Media
A Go-to-Market (GTM) strategy is a business plan outlining how a company will reach target customers and achieve competitive advantage when launching a new product or entering a new market. It typically covers target audience identification, positioning and messaging, pricing, distribution/sales channels, and marketing tactics. Product managers, marketers, and startup founders develop GTM strategies to coordinate cross-functional launch efforts and minimize time-to-market risk.
Go-to-Market Strategy in the job market
Last checked October 27, 2026
- Open roles
- 49
- Employers
- 38
- Median pay
- $188,000
- Disclose pay
- 73%
on Career App
hiring for it
from 36 roles
of these roles
Open roles requiring Go-to-Market Strategy (49)
Campaign Manager, Brand
Notion
Full-time · San Francisco, CA · $174,000 – $195,000 · Remote
Campaign Manager, Brand will conceptualize and execute integrated marketing campaigns that bring Notion's product capabilities and customer stories to target audiences across individuals and enterprises. This role suits experienced marketers who excel at creative strategy, can collaborate across product and design teams, and want to build brand campaigns in the AI-native workspace category.
Listed on Notion’s careers site · Apply there ↗
Director, Strategic Affairs, Business & Government
Instructure
US-REMOTE · $150,000 – $200,000
Lead Instructure's government and business strategy for North America by building relationships with policymakers and turning policy insights into sales opportunities. This director-level role suits someone with public sector experience who can translate education policy into commercial strategy and mentor teams across sales, marketing, and product.
Listed on Instructure’s careers site · Apply there ↗
Product Marketing Manager
Future Co
Full-time · New York, NY · $90,000 – $120,000
This role owns a customer segment or product area within Future's commercial portfolio, identifying and validating new opportunities, shaping commercial strategy, and launching offerings that drive revenue growth. It suits someone who can combine customer research with commercial instincts to move beyond executing existing plans and instead identify what to build next.
Listed on Future Co’s careers site · Apply there ↗
Vice President, Product Management, Managed AI
Crusoe
Full-time · San Francisco, CA · $345,000 – $385,000
Lead the vision and execution of Crusoe's Managed AI Services portfolio, a rapidly scaling business delivering inference, fine-tuning, and reinforcement learning capabilities. This role suits a seasoned product leader with deep AI/ML infrastructure experience, proven skill building and scaling managed services, and the ability to drive cross-functional strategy from technical requirements through commercial outcomes.
Listed on Crusoe’s careers site · Apply there ↗
Director, Product & Solutions Marketing
GumGum
Full-time · New York, NY · $174,000 – $210,500
This is a leadership role combining product and solutions marketing at an ad tech company, reporting to the SVP of Marketing and responsible for building go-to-market strategy, sales enablement, and team development. It suits an experienced marketer with a track record of positioning complex offerings and driving sales adoption through field enablement and training.
Listed on GumGum’s careers site · Apply there ↗
Product Marketing Manager - Expert Call Services
AlphaSense
Full-time · Remote - United States · $107,000 – $133,000
This role involves building go-to-market strategy and campaigns for AlphaSense's Expert Call Services business, positioning it against competitors and driving adoption among existing customers. It suits someone with 3–5 years of product marketing experience in SaaS who enjoys cross-functional collaboration and can translate market insights into compelling messaging.
Listed on AlphaSense’s careers site · Apply there ↗
Head of Expansion & Growth, LATAM & CAC
On
New York, NY · $188,000 – $220,000
A strategic leadership role driving growth across Latin America and the Caribbean for a global sportswear company, overseeing omnichannel expansion, go-to-market integration, and AI initiatives across multiple markets. This suits experienced leaders comfortable navigating complex matrix organizations who can translate regional opportunities into cohesive global strategy.
Listed on On’s careers site · Apply there ↗
Senior Product Marketing Manager
Tempo IO
United States, Canada · Remote
This role leads enterprise product marketing for a workplace optimization platform expanding into strategic portfolio management, requiring development of messaging across multiple buyer personas and industry verticals alongside go-to-market program execution and sales enablement. It suits experienced B2B SaaS marketers comfortable with complex enterprise sales cycles who can move between strategic positioning work and hands-on asset creation.
Listed on Tempo IO’s careers site · Apply there ↗
Technical Product & Content Marketing Lead
Protege
Remote
This role combines product marketing and technical content creation for an AI data platform startup, requiring someone who can translate complex data and ML concepts into clear messaging for technical buyers and shape go-to-market narratives across product launches and verticals.
Listed on Protege’s careers site · Apply there ↗
Head of Product Marketing
Amplitude
Remote - USA · $285,000 – $476,000
Amplitude seeks a Head of Product Marketing to define go-to-market strategy across their analytics platform, experimentation tool, and AI capabilities. This is a player-coach role blending strategic leadership of a product marketing team with hands-on positioning, messaging, and launch execution for a multi-product enterprise SaaS company.
Listed on Amplitude’s careers site · Apply there ↗
Asked for alongside Go-to-Market Strategy
Measured from the 49 open roles that name Go-to-Market Strategy — not from a curated list.
- Sales Enablement11 roles22.4%
- Competitive Analysis10 roles20.4%
- Pricing Strategy8 roles16.3%
- Product Marketing8 roles16.3%
- Competitive Intelligence7 roles14.3%
- Product Management6 roles12.2%
- Market Analysis5 roles10.2%
- Campaign Management4 roles8.2%
What employers state they pay
Median
$188,000
Middle half
$133,000 – $220,000
From 36 of 49 open roles — the 73% that publish a range, annualized to USD. Only some employers state pay, and the ones that do skew to California and New York, where the law requires it.
Who employers are hiring
- Entry2%
- Mid17%
- Senior35%
- Lead / Staff / Principal10%
- Management31%
- Executive4%
From 48 roles whose posting states a level.
Where Go-to-Market Strategy roles are
Among the 29 of 49 open roles we could place on a map.
Roles that use Go-to-Market Strategy
Employers hiring for Go-to-Market Strategy
38 in total, most open roles first.
- AAlphaSense3 roles
Intuit3 roles- CCrusoe2 roles
- Instructure2 roles
- MMastercard2 roles
Moody's Corporation2 roles
Related skills
Curated neighbors in the taxonomy, whether or not employers ask for them together.
