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Account-Based Marketing (ABM)

Marketing and Social Media

Account-Based Marketing is a B2B marketing strategy that targets specific high-value accounts or companies with personalized campaigns, rather than casting a wide net across broad audiences. Marketing and sales teams collaborate to identify target accounts, tailor content and outreach to key decision-makers within those organizations, and align efforts to close larger deals. It's especially common in enterprise software and B2B sales organizations aiming to improve conversion rates on strategic prospects.

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Account-Based Marketing (ABM) in the job market

Last checked October 28, 2026

Open roles
3

on Career App

Employers
3

hiring for it

Median pay
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Open roles requiring Account-Based Marketing (ABM) (3)

Intuit

Growth Marketing Manager, Mid-Market Demand Generation

Intuit

Sacramento, CA · $154,500 – $209,000 · Remote

This role drives account progression for a franchise growth motion by designing and optimizing nurture, email, and outbound programs that move prospects through the funnel toward sales-qualified outcomes. It suits someone comfortable with marketing automation, funnel analytics, and continuous testing who can translate campaign strategy into measurable account movement.

Listed on Intuit’s careers site · Apply there ↗

Demand Generation Marketing Manager

Motive

Full-time · Nashville, TN · $89,000 – $111,000

Motive is seeking a Demand Generation Marketing Manager to build and execute multi-channel campaigns targeting mid-market customers in fleet operations and physical logistics. This role combines strategic ABM planning with hands-on campaign management, requiring someone who can move quickly between channel partners, sales enablement, and data analysis while staying current with AI tools.

Listed on Motive’s careers site · Apply there ↗

Field Marketing Lead, Public Sector

Menlo Ventures Portfolio

Full-time · San Francisco, CA · $320,000 – $400,000

Anthropic seeks a hands-on field marketing leader to build their public sector go-to-market strategy from the ground up, owning everything from event design and sponsorship to partner programs and pipeline conversion. This role suits someone with proven experience launching field marketing motions in government sales environments and the operational discipline to scale them across multiple organizations.

Listed on Menlo Ventures Portfolio’s careers site · Apply there ↗

Roles that use Account-Based Marketing (ABM)

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