Growth Marketing Manager, Foundry
InstructureUnited States, Germany, China, Netherlands, Budapest, Hungary, Mexico, INTL-REMOTE-Brazil, Brazil, Manila, Philippines (remote), Spain, Hong Kong, Australia, Norway, Sweden · Remote · full time · Senior
Listed on Instructure’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
This role builds the marketing engine for new AI products at Instructure's Foundry division, handling everything from positioning and messaging to demand generation and customer lifecycle. It suits experienced growth marketers who thrive launching new categories with minimal existing audience or brand foundation, and who measure success by pipeline and revenue rather than vanity metrics.
Our summary, not Instructure’s wording. The full posting is on their site.
Skills this role names
- Campaign Management
- Content Marketing
- Demand Generation
- Go-to-Market Strategy
- Pricing Strategy
- Product Marketing
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What they ask for
Required
- Five or more years in product, portfolio, or growth marketing
- Demonstrated ability to drive go-to-market strategy and execute product launches end to end
- Demand generation experience across campaigns, funnel, and audience building
- Strong writing and portfolio of strategically focused content and collateral
- Ability to influence executive and cross-functional teams and present to groups
Nice to have
- Experience in ed tech or related industry
- Experience marketing to K12, higher education, and business and government segments