Occupation
Product Marketing Manager
A Product Marketing Manager bridges product and marketing teams, crafting positioning and messaging that communicates a product's value to target customers and managing go-to-market strategy for new launches. This role is central to tech and SaaS companies, requiring close cross-functional collaboration with sales, product, and design teams to ensure consistent messaging. Thorough market research underpins successful product launch management, helping the company differentiate against competitors.
Duties & responsibilities
- Develop messaging and positioning that communicates product differentiation to target customers and buyer personas
- Create go-to-market strategies and launch plans for new products, features, and portfolio expansions
- Build sales enablement materials including battlecards, case studies, and frameworks that field teams deploy
- Conduct market research and competitive analysis to inform positioning and identify market opportunities
- Translate complex technical concepts into clear narratives for both technical and business buyers
- Lead cross-functional collaboration with product, engineering, sales, and customer success teams on launches and strategy
- Synthesize customer insights and win/loss research into positioning frameworks and market strategies
What Product Marketing Manager roles involve, from employers’ own postings.
How much does a Product Marketing Manager make?
Employers posting Product Marketing Manager roles list a median of $195,000 a year (middle half $165,000–$230,000), from 53 postings that state pay.
78% of open Product Marketing Manager roles publish a range. Only some employers state pay, and the ones that do skew to California and New York, where the law requires it. Which states’ postings state pay
Who is hiring for Product Marketing Manager roles?
68 open Product Marketing Manager roles from 47 employers; the most at Intuit, Samsung Semiconductor and AlphaSense, and in California, New York and Texas.
From employers’ own postings, as of.
Product Marketing Manager in the job market
Last checked October 28, 2026
- Open roles
- 68
- Employers
- 47
- Median pay
- $195,000
- Disclose pay
- 78%
on Career App right now
hiring for it
from 53 roles
of these roles
Career ladder
Often comes from
Often leads to
Similar roles
Open Product Marketing Manager roles (68)
Product Marketing Manager
Pluralsight
Remote - USA
Listed on Pluralsight’s careers site · Apply there ↗
Product Marketing Manager
Rakuten.com
San Mateo, CA
Listed on Rakuten.com’s careers site · Apply there ↗
Product Marketing Manager
Future Co
Full-time · New York, NY · $90,000 – $120,000
This role owns a customer segment or product area within Future's commercial portfolio, identifying and validating new opportunities, shaping commercial strategy, and launching offerings that drive revenue growth. It suits someone who can combine customer research with commercial instincts to move beyond executing existing plans and instead identify what to build next.
Listed on Future Co’s careers site · Apply there ↗
Product Marketing Manager, Strategic Partnerships
Greenhouse
Full-time · Anywhere in the United States · $116,900 – $149,000
This role owns the go-to-market strategy for Greenhouse's partner ecosystem, crafting narratives and campaigns that help customers and field teams understand how partnerships create value. It suits a product marketer comfortable balancing strategic thinking with cross-functional execution across product, sales, and partnerships teams.
Listed on Greenhouse’s careers site · Apply there ↗
Product Marketing Manager
Fruit of the Loom
Nashville, TN
Listed on Fruit of the Loom’s careers site · Apply there ↗
Sr Technical Product Marketing Manager, AI Traffic Management & Registry
Kong Company
California, United States · $153,090 – $251,505 · Remote
This role leads technical marketing strategy for Kong's AI traffic management and registry capabilities, owning positioning and competitive narrative around AI gateways, guardrails, and developer discovery. It suits experienced product marketers or solutions engineers with deep hands-on knowledge of AI infrastructure who can translate complex technical concepts for both engineers and executives.
Listed on Kong Company’s careers site · Apply there ↗
Senior Product Marketing Manager
Crusoe
San Francisco, CA · $175,000 – $215,000
Crusoe seeks a product marketing manager to develop messaging and positioning for their AI infrastructure cloud platform, driving adoption across technical buyer segments. This role suits someone with 5+ years of SaaS or enterprise software product marketing experience who understands AI and cloud infrastructure deeply and can translate complex technical differentiation into compelling narratives.
Listed on Crusoe’s careers site · Apply there ↗
Product Marketing Manager - Expert Call Services
AlphaSense
Full-time · Remote - United States · $107,000 – $133,000
This role involves building go-to-market strategy and campaigns for AlphaSense's Expert Call Services business, positioning it against competitors and driving adoption among existing customers. It suits someone with 3–5 years of product marketing experience in SaaS who enjoys cross-functional collaboration and can translate market insights into compelling messaging.
Listed on AlphaSense’s careers site · Apply there ↗
Sr Director, Product Marketing - AI
Genesys
Full-time · $163,100 – $286,900
Lead product marketing strategy for Genesys' AI capabilities in customer experience, owning positioning, messaging, and go-to-market execution while building and developing a high-performing team. This role suits experienced B2B enterprise software marketers with deep AI knowledge, strong commercial judgment, and the ability to translate complex technology into compelling narratives that drive business impact.
Listed on Genesys’s careers site · Apply there ↗
Technical Product Marketing Manager (Staff)
Pinecone
New York, NY · $145,000 – $210,000
This role leads technical product marketing for an AI infrastructure platform, crafting messaging and go-to-market strategies for developers and enterprises. It suits experienced marketers with strong technical depth in AI/ML who can translate complex concepts into compelling narratives across multiple audiences.
Listed on Pinecone’s careers site · Apply there ↗
Likely next role (21)
Where Product Marketing Managers commonly go next: Marketing Director.
Marketing Director
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Fairchild AFB, Washington · $65,000 – $75,000
Via USAJOBS · Apply there ↗
Marketing Director
CNA Financial
Listed on CNA Financial’s careers site · Apply there ↗
Marketing Director
Lego USA
Listed on Lego USA’s careers site · Apply there ↗
Director of Trade Marketing & Events, Pro Americas (Hybrid Role - New York)
Olaplex
Full-time · New York, NY · $165,000 – $185,000
This role leads the end-to-end trade marketing strategy and experiential events for OLAPLEX's professional channel across North America, managing both the strategic vision and day-to-day execution of campaigns, trade shows, and stylist activations. It suits an experienced marketing leader with a track record in B2B beauty or salon channels who can balance big-picture GTM thinking with hands-on event delivery and cross-functional collaboration.
Listed on Olaplex’s careers site · Apply there ↗
Director, Performance Marketing
Help Scout
United States · $198,000 – $218,000 · Remote
This role leads Help Scout's paid marketing strategy across channels like search and display, reporting to the VP of Marketing and driving signups and revenue growth. It suits someone with 7+ years of B2B SaaS performance marketing experience who can own strategy end-to-end, from channel evaluation to pipeline impact, while partnering across sales, product, and leadership.
Listed on Help Scout’s careers site · Apply there ↗
Senior Director US Omnichannel/ Digital Engagement
Biogen
Full-time · Cambridge, MA · $234,000 – $322,000
This senior leadership role drives the transformation of Biogen's US omnichannel and digital engagement strategy, combining AI-powered personalization with brand marketing execution across multiple therapeutic areas. The position suits an experienced digital strategist who can lead teams, influence executives, and translate business objectives into seamless customer experiences across all touchpoints.
Listed on Biogen’s careers site · Apply there ↗
Director, Affluent Commercialization & GTM, Marketing Services
Visa Inc.
Full-time · San Francisco, CA · $178,300 – $285,600
This Director role leads the development and go-to-market strategy for Visa's affluent-focused Marketing Services offerings, translating product strategy and sponsorship assets into client-ready solutions. It suits experienced marketing or commercialization leaders who can build operating models, create executive narratives, and drive cross-functional alignment in a matrixed environment.
Listed on Visa Inc.’s careers site · Apply there ↗
Director, Global Oncology Marketing - Prostate Cancer
Merck
Full-time · $190,800 – $300,300
This director-level role leads the go-to-market strategy and cross-functional launch efforts for a new oncology treatment in late-stage development for metastatic prostate cancer. It suits experienced pharmaceutical marketers with a track record of bringing oncology products to market and managing large, matrixed teams through complex product launches.
Listed on Merck’s careers site · Apply there ↗
Sr Director, DTP, HIV, Long-Acting Treatment
Gilead Sciences
Full-time · United States - California - Foster City · $261,375 – $338,250
This senior leadership role oversees direct-to-patient marketing strategy and execution for Gilead's HIV treatment portfolio, leading a team to develop culturally competent patient campaigns across multiple channels. The position suits an experienced pharmaceutical marketer with proven people management and DTP expertise who can balance strategic vision with regulatory compliance and patient-centered advocacy.
Listed on Gilead Sciences’s careers site · Apply there ↗
Director, US Breyanzi Patient Activation Lead
Bristol Myers Squibb
Full-time · Madison, NJ · $198,130 – $240,083
This role leads patient marketing strategy for Breyanzi, a CAR T cell therapy, with responsibility for driving awareness and engagement among lymphoma patients and caregivers. The director will oversee a dedicated team, develop direct-to-patient campaigns, partner with advocacy groups, and work cross-functionally within a pharmaceutical company's fast-moving oncology environment.
Listed on Bristol Myers Squibb’s careers site · Apply there ↗
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Campaign Manager, Brand
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What employers state they pay
Median
$195,000
Middle half
$165,000 – $230,000
From 53 of 68 open roles — the 78% that publish a range, annualized to USD. Only some employers state pay, and the ones that do skew to California and New York, where the law requires it.
Who employers are hiring
- Mid23%
- Senior44%
- Lead / Staff / Principal16%
- Management16%
From 61 roles whose posting states a level.
Skills Product Marketing Manager postings ask for
Measured from the 68 open roles, not from a curated list.
- Go-to-Market Strategy22 roles32.4%
- Sales Enablement18 roles26.5%
- Competitive Analysis17 roles25.0%
- Product Marketing14 roles20.6%
- Competitive Intelligence10 roles14.7%
- Market Research8 roles11.8%
- Pricing Strategy5 roles7.3%
- Content Strategy4 roles5.9%
- Microsoft Excel4 roles5.9%
- Artificial Intelligence (AI)3 roles4.4%
Where Product Marketing Manager roles are
Among the 40 of 68 open roles we could place on a map.
Employers hiring Product Marketing Managers
47 in total, most open roles first.
Intuit8 roles
Samsung Semiconductor4 roles- AAlphaSense3 roles
- MPMenlo Ventures Portfolio3 roles
- AAhrefs2 roles
- CCrusoe2 roles
- DDeepgram2 roles
- HHightouch2 roles