Occupation
Marketing Director
A Marketing Director sets the overall marketing strategy and vision for an organization, overseeing brand positioning, campaign execution, and cross-functional teams while reporting to a CMO or CEO. This senior leadership role demands strong Strategic Planning and Brand Management capabilities, along with Budget Management to allocate spend across channels effectively. Expertise in Digital Marketing and proven Team Leadership are essential, as the Director both sets direction and manages the people who execute it.
Duties & responsibilities
- Develop and execute integrated marketing strategy aligned with overall business objectives and brand positioning
- Lead cross-functional teams including marketing specialists, product marketers, and analysts to drive campaign execution
- Oversee budget allocation and spending across marketing channels to optimize return on investment
- Set measurable goals and track performance metrics to evaluate campaign effectiveness and inform strategy adjustments
- Build and mentor marketing talent, including hiring, development, and retention of high-performing team members
- Collaborate with senior leadership, sales, product, and customer success to align marketing initiatives with company goals
- Establish brand positioning and messaging that resonates with target audiences and differentiates the organization
What Marketing Director roles involve, from employers’ own postings.
How much does a Marketing Director make?
Too few Marketing Director postings state pay to publish a median yet: 16 of 21 open roles do, and we wait for 25.
Who is hiring for Marketing Director roles?
21 open Marketing Director roles from 20 employers; the most at Biogen, Air Mobility Command and Bend Studio.
From employers’ own postings, as of.
Marketing Director in the job market
Last checked October 28, 2026
- Open roles
- 21
- Employers
- 20
- Median pay
- —
- Disclose pay
- —
on Career App right now
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Similar roles
Open Marketing Director roles (21)
Marketing Director
Air Mobility Command
Fairchild AFB, Washington · $65,000 – $75,000
Via USAJOBS · Apply there ↗
Marketing Director
CNA Financial
Listed on CNA Financial’s careers site · Apply there ↗
Marketing Director
Lego USA
Listed on Lego USA’s careers site · Apply there ↗
Director of Trade Marketing & Events, Pro Americas (Hybrid Role - New York)
Olaplex
Full-time · New York, NY · $165,000 – $185,000
This role leads the end-to-end trade marketing strategy and experiential events for OLAPLEX's professional channel across North America, managing both the strategic vision and day-to-day execution of campaigns, trade shows, and stylist activations. It suits an experienced marketing leader with a track record in B2B beauty or salon channels who can balance big-picture GTM thinking with hands-on event delivery and cross-functional collaboration.
Listed on Olaplex’s careers site · Apply there ↗
Director, Performance Marketing
Help Scout
United States · $198,000 – $218,000 · Remote
This role leads Help Scout's paid marketing strategy across channels like search and display, reporting to the VP of Marketing and driving signups and revenue growth. It suits someone with 7+ years of B2B SaaS performance marketing experience who can own strategy end-to-end, from channel evaluation to pipeline impact, while partnering across sales, product, and leadership.
Listed on Help Scout’s careers site · Apply there ↗
Senior Director US Omnichannel/ Digital Engagement
Biogen
Full-time · Cambridge, MA · $234,000 – $322,000
This senior leadership role drives the transformation of Biogen's US omnichannel and digital engagement strategy, combining AI-powered personalization with brand marketing execution across multiple therapeutic areas. The position suits an experienced digital strategist who can lead teams, influence executives, and translate business objectives into seamless customer experiences across all touchpoints.
Listed on Biogen’s careers site · Apply there ↗
Director, Affluent Commercialization & GTM, Marketing Services
Visa Inc.
Full-time · San Francisco, CA · $178,300 – $285,600
This Director role leads the development and go-to-market strategy for Visa's affluent-focused Marketing Services offerings, translating product strategy and sponsorship assets into client-ready solutions. It suits experienced marketing or commercialization leaders who can build operating models, create executive narratives, and drive cross-functional alignment in a matrixed environment.
Listed on Visa Inc.’s careers site · Apply there ↗
Director, Global Oncology Marketing - Prostate Cancer
Merck
Full-time · $190,800 – $300,300
This director-level role leads the go-to-market strategy and cross-functional launch efforts for a new oncology treatment in late-stage development for metastatic prostate cancer. It suits experienced pharmaceutical marketers with a track record of bringing oncology products to market and managing large, matrixed teams through complex product launches.
Listed on Merck’s careers site · Apply there ↗
Sr Director, DTP, HIV, Long-Acting Treatment
Gilead Sciences
Full-time · United States - California - Foster City · $261,375 – $338,250
This senior leadership role oversees direct-to-patient marketing strategy and execution for Gilead's HIV treatment portfolio, leading a team to develop culturally competent patient campaigns across multiple channels. The position suits an experienced pharmaceutical marketer with proven people management and DTP expertise who can balance strategic vision with regulatory compliance and patient-centered advocacy.
Listed on Gilead Sciences’s careers site · Apply there ↗
Director, US Breyanzi Patient Activation Lead
Bristol Myers Squibb
Full-time · Madison, NJ · $198,130 – $240,083
This role leads patient marketing strategy for Breyanzi, a CAR T cell therapy, with responsibility for driving awareness and engagement among lymphoma patients and caregivers. The director will oversee a dedicated team, develop direct-to-patient campaigns, partner with advocacy groups, and work cross-functionally within a pharmaceutical company's fast-moving oncology environment.
Listed on Bristol Myers Squibb’s careers site · Apply there ↗
Roles similar to Marketing Director (111)
From Brand Manager, Chief Marketing Officer, Communications Director, Creative Director, Development Director, Digital Marketing Director, E-Commerce Director, Media Director, Product Marketing Manager, Public Relations Director, Research Director, Senior Brand Manager.
Brand Manager
Upper Deck Company
Carlsbad, CA · $80,000 – $85,000
Listed on Upper Deck Company’s careers site · Apply there ↗
Product Marketing Manager
Pluralsight
Remote - USA
Listed on Pluralsight’s careers site · Apply there ↗
VP, Communication
Replit
Full-time · Foster City, CA · $300,000 – $390,000 · Remote
Replit seeks a VP or Director of Communications to build and lead its communications function as the company scales into AI and enterprise markets. This role is for a strategic, creative leader who can develop compelling narratives around agentic software creation, manage media and analyst relations globally, and keep Replit prominent in conversations about AI, developer tools, and the future of work.
Listed on Replit’s careers site · Apply there ↗
Head of Research, DataLab
Protege
Remote
Lead Protege's DataLab research function, defining the research agenda on AI training data challenges and building systems to evaluate dataset quality and model performance. This role suits experienced research leaders who can balance strategic thinking with hands-on technical work, manage a growing team, and translate findings into product impact.
Listed on Protege’s careers site · Apply there ↗
Creative Director
Motive
San Francisco, CA
Listed on Motive’s careers site · Apply there ↗
Creative Director
Shake Shack
New York, NY
Listed on Shake Shack’s careers site · Apply there ↗
Product Marketing Manager
Rakuten.com
San Mateo, CA
Listed on Rakuten.com’s careers site · Apply there ↗
Product Marketing Manager
Future Co
Full-time · New York, NY · $90,000 – $120,000
This role owns a customer segment or product area within Future's commercial portfolio, identifying and validating new opportunities, shaping commercial strategy, and launching offerings that drive revenue growth. It suits someone who can combine customer research with commercial instincts to move beyond executing existing plans and instead identify what to build next.
Listed on Future Co’s careers site · Apply there ↗
Creative Director
Ibotta
Full-time · Denver, CO · $145,000 – $170,000 · Remote
Ibotta is looking for an experienced creative leader to oversee their in-house creative studio and shape the company's brand identity across marketing and communications. You'll mentor a design and production team while contributing hands-on creative work across multiple disciplines to build awareness and drive revenue in the CPG space.
Listed on Ibotta’s careers site · Apply there ↗
Product Marketing Manager, Strategic Partnerships
Greenhouse
Full-time · Anywhere in the United States · $116,900 – $149,000
This role owns the go-to-market strategy for Greenhouse's partner ecosystem, crafting narratives and campaigns that help customers and field teams understand how partnerships create value. It suits a product marketer comfortable balancing strategic thinking with cross-functional execution across product, sales, and partnerships teams.
Listed on Greenhouse’s careers site · Apply there ↗
Skills Marketing Director postings ask for
Measured from the 21 open roles, not from a curated list.
- Brand Strategy5 roles23.8%
- Social Media Marketing4 roles19.1%
- Budget Management3 roles14.3%
- SEO3 roles14.3%
Employers hiring Marketing Directors
20 in total, most open roles first.
- Biogen2 roles
- ACAir Mobility Command1 role
Bend Studio1 role- BPBlumberg Portfolio1 role
- Bristol Myers Squibb1 role
- CNA Financial1 role
Columbia Sportswear1 role- FFeeld1 role