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Salesforce Marketing Cloud Account Engagement

Marketing and Social Media

Salesforce Marketing Cloud Account Engagement (formerly Pardot) is a B2B marketing automation tool used to generate and nurture leads, score prospects, and align marketing with sales through tight Salesforce CRM integration. It enables marketers to build email drip campaigns, landing pages, and forms while tracking prospect engagement to hand qualified leads to sales teams. It is widely used by demand generation and marketing operations professionals.

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