Skill
Product Marketing
Marketing and Social Media
Product marketing is the function responsible for positioning and messaging a product, bringing it to market, and driving demand and adoption among target customers. Product marketing managers craft go-to-market strategies, create sales enablement materials, conduct competitive analysis, and work closely with product and sales teams to communicate a product's value proposition. It bridges the gap between building a product and successfully selling it.
Product Marketing in the job market
Last checked September 13, 2026
- Open roles
- 27
- Employers
- 23
- Median pay
- —
- Disclose pay
- —
on Career App right now
hiring for it
not enough disclosed
of these roles
Open roles requiring Product Marketing (27)
Growth Marketing Manager, Foundry
Instructure
Full-time · United States, Germany, China, Netherlands, Budapest, Hungary, Mexico, INTL-REMOTE-Brazil, Brazil, Manila, Philippines (remote), Spain, Hong Kong, Australia, Norway, Sweden
This role builds the marketing engine for new AI products at Instructure's Foundry division, handling everything from positioning and messaging to demand generation and customer lifecycle. It suits experienced growth marketers who thrive launching new categories with minimal existing audience or brand foundation, and who measure success by pipeline and revenue rather than vanity metrics.
Listed on Instructure’s careers site · Apply there ↗
Senior Product Marketing Director, Public Sector
Dataminr
$180,800 – $265,500
Shape the market narrative for an AI-powered critical event detection platform serving defense and intelligence agencies. This role suits seasoned defense sector experts who excel at translating complex technology into compelling messaging for government stakeholders.
Listed on Dataminr’s careers site · Apply there ↗
Associate Director, Neuropsychiatry - HCP Marketing
Biogen
Cambridge, MA · $164,000 – $226,000
This role leads healthcare provider marketing strategy for a neuropsychiatry franchise, particularly postpartum depression treatments, overseeing campaign execution, stakeholder relationships, and omnichannel HCP engagement across obstetrics, psychiatry, and advanced practitioner audiences. It suits experienced pharmaceutical marketers who can influence cross-functional teams, drive customer-centric innovation, and manage complex product education initiatives in specialized healthcare segments.
Listed on Biogen’s careers site · Apply there ↗
Sr. Lead, Category Marketing - Sportswear, Collabs, & Basketball
Under Armour
Full-time · New York, NY · $140,000 – $180,000
Lead strategic marketing initiatives for Under Armour's sportswear category across the Americas, developing go-to-market plans and overseeing campaign execution across retail and direct channels. This role suits experienced brand marketers comfortable balancing global strategy with regional activation while partnering across product, merchandising, and sales teams.
Listed on Under Armour’s careers site · Apply there ↗
Go To Market Enablement - Team Lead
Mastercard
Full-time · Chicago, IL · $120,000 – $130,000
This role leads a go-to-market enablement team responsible for positioning new products, developing launch strategies, and equipping sales and marketing teams with training and resources. It suits experienced product marketers or sales enablement professionals who can translate complex offerings into clear messaging and manage cross-functional launches at scale.
Listed on Mastercard’s careers site · Apply there ↗
Marketing Communications Specialist
Signify
This role transforms marketing strategies into integrated campaigns and content that generate leads and support sales across multiple channels and markets. It suits marketing professionals who enjoy coordinating across teams, managing multichannel campaigns, and analyzing performance to optimize results.
Listed on Signify’s careers site · Apply there ↗
Director, GTM Strategy — Multi-Platform Initiatives & Market Scale
iHeartMedia
Full-time · New York, NY · $104,000 – $130,000
This role leads the strategy to transform iHeartMedia's national advertising partnerships and multi-platform programs into scalable, market-ready offerings that local sales teams can activate across the country. You'll build frameworks and playbooks that help sellers at all investment levels understand what to pitch and how, while monitoring performance and optimizing revenue impact across markets.
Listed on iHeartMedia’s careers site · Apply there ↗
Global Retail Marketing, Retail Experience Manager
Nike, Inc.
Beaverton, OR
Nike is seeking a retail experience manager to shape store design and member-focused journeys across their global locations. This role suits marketing professionals with retail construction and brand experience knowledge who can translate strategic vision into executable store concepts.
Listed on Nike, Inc.’s careers site · Apply there ↗
Product Marketing Manager, AI
Mapbox
Mapbox US · $190,825 – $258,175
Lead go-to-market strategy for Mapbox's AI products, translating complex technology into compelling customer value and driving adoption across a global developer base. This role suits strategic marketers who combine deep product knowledge with customer obsession and thrive at the intersection of emerging AI, positioning, and cross-functional execution.
Listed on Mapbox’s careers site · Apply there ↗
Group Manager, Product Marketing , Medium & Large Accounting Firms
Intuit
Full-time · Mountain View, CA · $213,500 – $289,000
This role leads product marketing strategy and a four-person team for Intuit's push into medium and large accounting firms, with dual accountability for both Intuit's native platform and the products firms resell to their clients. It suits an experienced product marketer comfortable with AI-native methods, cross-functional influence, and translating customer insight into positioning and go-to-market execution.
Listed on Intuit’s careers site · Apply there ↗
Asked for alongside Product Marketing
Measured from the 27 open roles that name Product Marketing — not from a curated list.
- Go-to-Market Strategy11 roles40.7%
- Sales Enablement7 roles25.9%
- Competitive Analysis6 roles22.2%
- Content Marketing5 roles18.5%
- Artificial Intelligence (AI)4 roles14.8%
- Brand Strategy3 roles11.1%
- Campaign Management3 roles11.1%
- Competitive Intelligence3 roles11.1%
Who employers are hiring
- Mid19%
- Senior59%
- Management11%
- Executive11%
From 27 roles whose posting states a level.
Roles that use Product Marketing
Employers hiring for Product Marketing
23 in total, most open roles first.
- UAUnder Armour3 roles
- MMastercard2 roles
- The New York Times Company2 roles
- Biogen1 role
- BPBlumberg Portfolio1 role
- DDataminr1 role
Related skills
Curated neighbors in the taxonomy, whether or not employers ask for them together.