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Product Marketing

Marketing and Social Media

Product marketing is the function responsible for positioning and messaging a product, bringing it to market, and driving demand and adoption among target customers. Product marketing managers craft go-to-market strategies, create sales enablement materials, conduct competitive analysis, and work closely with product and sales teams to communicate a product's value proposition. It bridges the gap between building a product and successfully selling it.

Product Marketing in the job market

Last checked October 28, 2026

Open roles
25

on Career App

Employers
22

hiring for it

Median pay
—

not enough disclosed

Disclose pay
—

of these roles

Open roles requiring Product Marketing (25)

Instructure

Growth Marketing Manager, Foundry

Instructure

Full-time · United States · Remote

This role builds the marketing engine for new AI products at Instructure's Foundry division, handling everything from positioning and messaging to demand generation and customer lifecycle. It suits experienced growth marketers who thrive launching new categories with minimal existing audience or brand foundation, and who measure success by pipeline and revenue rather than vanity metrics.

Listed on Instructure’s careers site · Apply there ↗

Senior Product Marketing Manager

Crusoe

San Francisco, CA · $175,000 – $215,000

Crusoe seeks a product marketing manager to develop messaging and positioning for their AI infrastructure cloud platform, driving adoption across technical buyer segments. This role suits someone with 5+ years of SaaS or enterprise software product marketing experience who understands AI and cloud infrastructure deeply and can translate complex technical differentiation into compelling narratives.

Listed on Crusoe’s careers site · Apply there ↗

Tripadvisor

Senior Marketing Manager, Loyalty

Tripadvisor

Full-time · Needham, MA · $160,000 – $175,000

This is a strategic loyalty marketing role at Tripadvisor and Viator, focused on growing and evolving the rewards programs across both platforms. The position suits someone with 5+ years of marketing experience who can move fluidly between designing program strategy and executing campaigns, and who thrives on cross-functional collaboration in a fast-paced, data-driven environment.

Listed on Tripadvisor’s careers site · Apply there ↗

Technical Product Marketing Manager (Staff)

Pinecone

New York, NY · $145,000 – $210,000

This role leads technical product marketing for an AI infrastructure platform, crafting messaging and go-to-market strategies for developers and enterprises. It suits experienced marketers with strong technical depth in AI/ML who can translate complex concepts into compelling narratives across multiple audiences.

Listed on Pinecone’s careers site · Apply there ↗

Blackstone Group

Product Marketing, Private Equity and Infrastructure, AVP - Corporate Affairs

Blackstone Group

New York, NY · $105,000 – $175,000

Blackstone is looking for a marketing professional to create and promote investment content for its private equity and infrastructure funds, working across product teams, sales, and compliance. This role suits someone with investment marketing experience who can translate complex financial concepts for institutional audiences and manage multiple campaigns simultaneously.

Listed on Blackstone Group’s careers site · Apply there ↗

Voya Financial

Head of Institutional Marketing

Voya Financial

New York, NY · $144,000 – $180,000

Lead institutional channel marketing strategy for an asset management firm, partnering with distribution and investment teams to develop integrated campaigns and client programs that drive growth. This role suits experienced marketing leaders comfortable with cross-functional collaboration, alternative investments, and translating business priorities into measurable marketing execution.

Listed on Voya Financial’s careers site · Apply there ↗

Technical Product & Content Marketing Lead

Protege

Remote

This role combines product marketing and technical content creation for an AI data platform startup, requiring someone who can translate complex data and ML concepts into clear messaging for technical buyers and shape go-to-market narratives across product launches and verticals.

Listed on Protege’s careers site · Apply there ↗

The New York Times Company

Product Marketing, Editorial Solutions Director

The New York Times Company

Full-time · New York, NY · $170,000 – $185,000

A strategic leader will develop and oversee a portfolio of editorially aligned advertising sponsorships at The New York Times, bridging advertiser needs with newsroom editorial priorities. This role suits someone experienced in advertising products and team leadership who can create scalable sponsorship offerings that drive revenue while maintaining journalistic integrity.

Listed on The New York Times Company’s careers site · Apply there ↗

Intuit

Staff Product Marketing Manager, Emerging Mid-Market

Intuit

Mountain View, CA · $169,000 – $229,000

This role leads the onboarding strategy and messaging for QuickBooks Advanced, a product serving small- to mid-market businesses. It suits an experienced product marketer who combines data analysis with cross-functional collaboration and can drive measurable improvements in customer activation and retention.

Listed on Intuit’s careers site · Apply there ↗

Product Marketing Lead, GTM Strategy - Claude for Knowledge Work

Menlo Ventures Portfolio

Full-time · New York, NY · $320,000 – $400,000

This is a go-to-market leadership role focused on building Claude's presence among knowledge workers—designing positioning by segment, running integrated campaigns, and coordinating across teams to drive adoption from first use to everyday habit. The role suits someone who has driven end-to-end product marketing motions, knows how to translate product capabilities into narratives that resonate with functional buyers, and thrives as an individual contributor in a fast-moving, high-stakes environment.

Listed on Menlo Ventures Portfolio’s careers site · Apply there ↗

View all 25 on Jobs

Asked for alongside Product Marketing

Measured from the 25 open roles that name Product Marketing — not from a curated list.

Who employers are hiring

  • Mid12%
  • Senior60%
  • Lead / Staff / Principal12%
  • Management12%
  • Executive4%

From 25 roles whose posting states a level.

Employers hiring for Product Marketing

22 in total, most open roles first.

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