Skill
Product Marketing
Marketing and Social Media
Product marketing is the function responsible for positioning and messaging a product, bringing it to market, and driving demand and adoption among target customers. Product marketing managers craft go-to-market strategies, create sales enablement materials, conduct competitive analysis, and work closely with product and sales teams to communicate a product's value proposition. It bridges the gap between building a product and successfully selling it.
Product Marketing in the job market
Last checked October 28, 2026
- Open roles
- 25
- Employers
- 22
- Median pay
- —
- Disclose pay
- —
on Career App
hiring for it
not enough disclosed
of these roles
Open roles requiring Product Marketing (25)
Growth Marketing Manager, Foundry
Instructure
Full-time · United States · Remote
This role builds the marketing engine for new AI products at Instructure's Foundry division, handling everything from positioning and messaging to demand generation and customer lifecycle. It suits experienced growth marketers who thrive launching new categories with minimal existing audience or brand foundation, and who measure success by pipeline and revenue rather than vanity metrics.
Listed on Instructure’s careers site · Apply there ↗
Senior Product Marketing Manager
Crusoe
San Francisco, CA · $175,000 – $215,000
Crusoe seeks a product marketing manager to develop messaging and positioning for their AI infrastructure cloud platform, driving adoption across technical buyer segments. This role suits someone with 5+ years of SaaS or enterprise software product marketing experience who understands AI and cloud infrastructure deeply and can translate complex technical differentiation into compelling narratives.
Listed on Crusoe’s careers site · Apply there ↗
Senior Marketing Manager, Loyalty
Tripadvisor
Full-time · Needham, MA · $160,000 – $175,000
This is a strategic loyalty marketing role at Tripadvisor and Viator, focused on growing and evolving the rewards programs across both platforms. The position suits someone with 5+ years of marketing experience who can move fluidly between designing program strategy and executing campaigns, and who thrives on cross-functional collaboration in a fast-paced, data-driven environment.
Listed on Tripadvisor’s careers site · Apply there ↗
Technical Product Marketing Manager (Staff)
Pinecone
New York, NY · $145,000 – $210,000
This role leads technical product marketing for an AI infrastructure platform, crafting messaging and go-to-market strategies for developers and enterprises. It suits experienced marketers with strong technical depth in AI/ML who can translate complex concepts into compelling narratives across multiple audiences.
Listed on Pinecone’s careers site · Apply there ↗
Product Marketing, Private Equity and Infrastructure, AVP - Corporate Affairs
Blackstone Group
New York, NY · $105,000 – $175,000
Blackstone is looking for a marketing professional to create and promote investment content for its private equity and infrastructure funds, working across product teams, sales, and compliance. This role suits someone with investment marketing experience who can translate complex financial concepts for institutional audiences and manage multiple campaigns simultaneously.
Listed on Blackstone Group’s careers site · Apply there ↗
Head of Institutional Marketing
Voya Financial
New York, NY · $144,000 – $180,000
Lead institutional channel marketing strategy for an asset management firm, partnering with distribution and investment teams to develop integrated campaigns and client programs that drive growth. This role suits experienced marketing leaders comfortable with cross-functional collaboration, alternative investments, and translating business priorities into measurable marketing execution.
Listed on Voya Financial’s careers site · Apply there ↗
Technical Product & Content Marketing Lead
Protege
Remote
This role combines product marketing and technical content creation for an AI data platform startup, requiring someone who can translate complex data and ML concepts into clear messaging for technical buyers and shape go-to-market narratives across product launches and verticals.
Listed on Protege’s careers site · Apply there ↗
Product Marketing, Editorial Solutions Director
The New York Times Company
Full-time · New York, NY · $170,000 – $185,000
A strategic leader will develop and oversee a portfolio of editorially aligned advertising sponsorships at The New York Times, bridging advertiser needs with newsroom editorial priorities. This role suits someone experienced in advertising products and team leadership who can create scalable sponsorship offerings that drive revenue while maintaining journalistic integrity.
Listed on The New York Times Company’s careers site · Apply there ↗
Staff Product Marketing Manager, Emerging Mid-Market
Intuit
Mountain View, CA · $169,000 – $229,000
This role leads the onboarding strategy and messaging for QuickBooks Advanced, a product serving small- to mid-market businesses. It suits an experienced product marketer who combines data analysis with cross-functional collaboration and can drive measurable improvements in customer activation and retention.
Listed on Intuit’s careers site · Apply there ↗
Product Marketing Lead, GTM Strategy - Claude for Knowledge Work
Menlo Ventures Portfolio
Full-time · New York, NY · $320,000 – $400,000
This is a go-to-market leadership role focused on building Claude's presence among knowledge workers—designing positioning by segment, running integrated campaigns, and coordinating across teams to drive adoption from first use to everyday habit. The role suits someone who has driven end-to-end product marketing motions, knows how to translate product capabilities into narratives that resonate with functional buyers, and thrives as an individual contributor in a fast-moving, high-stakes environment.
Listed on Menlo Ventures Portfolio’s careers site · Apply there ↗
Asked for alongside Product Marketing
Measured from the 25 open roles that name Product Marketing — not from a curated list.
- Go-to-Market Strategy8 roles32.0%
- Competitive Analysis6 roles24.0%
- Sales Enablement6 roles24.0%
- Artificial Intelligence (AI)5 roles20.0%
- Campaign Management4 roles16.0%
- Content Strategy4 roles16.0%
- Demand Generation4 roles16.0%
- Pricing Strategy4 roles16.0%
Who employers are hiring
- Mid12%
- Senior60%
- Lead / Staff / Principal12%
- Management12%
- Executive4%
From 25 roles whose posting states a level.
Roles that use Product Marketing
Employers hiring for Product Marketing
22 in total, most open roles first.
- UAUnder Armour3 roles
- Intuit2 roles
- Blackstone Group1 role
- CCrusoe1 role
- DDataminr1 role
- iHeartMedia1 role
Related skills
Curated neighbors in the taxonomy, whether or not employers ask for them together.