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$225,000 – $325,000
Listed on Wagmo’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
Wagmo seeks a VP of Marketing to lead brand strategy and growth across a B2B2C pet healthcare platform, building emotional resonance with pet parents while driving employer acquisition and measurable business outcomes. This role suits a strategic marketer experienced in competitive categories who can blend long-term brand building with near-term performance marketing and lead a growing team in a resource-conscious environment.
Our summary, not Wagmo’s wording. The full posting is on their site.
Skills this role names
- Artificial Intelligence (AI)
- Brand Strategy
- Content Marketing
- Demand Generation
- Product Marketing
- Social Media Marketing
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What they ask for
Required
- Brand-led marketing leader with ability to connect storytelling to measurable business outcomes
- Fluency across brand strategy, PR, partnerships, social, content, creator ecosystems, lifecycle marketing, product marketing, and demand generation
- Experience building brands in crowded or competitive categories
- Background across B2B and B2C or multi-sided businesses with track record translating narratives across enterprise buyers, channel partners, and consumers
- Strong cross-functional operator who can influence leadership and unify organizations
- Builder mentality with experience in resource-constrained environments
- Proven track record hiring strong talent, especially in demand generation or growth roles
- Willingness and ability to work onsite in NYC three days per week
Nice to have
- Experience using AI to enhance creative development, content production, and team efficiency