Skill
Competitive Analysis
Marketing and Social Media
Competitive analysis is the practice of researching and evaluating rival companies' products, pricing, marketing, and strategies to understand a business's position in the market. Marketers, product managers, and strategists use it to identify strengths, weaknesses, and opportunities relative to competitors. The output typically informs product roadmaps, pricing decisions, and go-to-market strategy.
Competitive Analysis in the job market
Last checked October 27, 2026
- Open roles
- 40
- Employers
- 32
- Median pay
- $174,000
- Disclose pay
- 70%
on Career App
hiring for it
from 28 roles
of these roles
Open roles requiring Competitive Analysis (40)
Senior Product Marketing Manager
Crusoe
San Francisco, CA · $175,000 – $215,000
Crusoe seeks a product marketing manager to develop messaging and positioning for their AI infrastructure cloud platform, driving adoption across technical buyer segments. This role suits someone with 5+ years of SaaS or enterprise software product marketing experience who understands AI and cloud infrastructure deeply and can translate complex technical differentiation into compelling narratives.
Listed on Crusoe’s careers site · Apply there ↗
Product Marketing Manager - Expert Call Services
AlphaSense
Full-time · Remote - United States · $107,000 – $133,000
This role involves building go-to-market strategy and campaigns for AlphaSense's Expert Call Services business, positioning it against competitors and driving adoption among existing customers. It suits someone with 3–5 years of product marketing experience in SaaS who enjoys cross-functional collaboration and can translate market insights into compelling messaging.
Listed on AlphaSense’s careers site · Apply there ↗
Head of Institutional Marketing
Voya Financial
New York, NY · $144,000 – $180,000
Lead institutional channel marketing strategy for an asset management firm, partnering with distribution and investment teams to develop integrated campaigns and client programs that drive growth. This role suits experienced marketing leaders comfortable with cross-functional collaboration, alternative investments, and translating business priorities into measurable marketing execution.
Listed on Voya Financial’s careers site · Apply there ↗
Senior Product Marketing Manager
Tempo IO
United States, Canada · Remote
This role leads enterprise product marketing for a workplace optimization platform expanding into strategic portfolio management, requiring development of messaging across multiple buyer personas and industry verticals alongside go-to-market program execution and sales enablement. It suits experienced B2B SaaS marketers comfortable with complex enterprise sales cycles who can move between strategic positioning work and hands-on asset creation.
Listed on Tempo IO’s careers site · Apply there ↗
Product Marketing Manager, Competitive Intelligence
Hightouch
Remote (North America) · $135,000 – $165,000
Hightouch is building its first competitive intelligence program and seeking someone to own it end-to-end—creating battlecards, conducting win/loss research, and feeding competitive signals into product and sales decisions. This role suits someone who thrives turning raw market data into clear positioning and enablement materials that sales teams actually use.
Listed on Hightouch’s careers site · Apply there ↗
Senior Manager, Product Marketing (Temporary)
The New York Times Company
New York, NY · $88 – $98 / hour
The New York Times Games team seeks someone to develop go-to-market strategies and campaigns for new games and features, collaborating across product, design, and marketing to drive player adoption and engagement. This temporary role suits experienced product marketers with a track record of launching digital products and translating data insights into messaging that resonates with audiences.
Listed on The New York Times Company’s careers site · Apply there ↗
Senior Product Marketing Manager
Samsung Semiconductor
Full-time · Plano, TX
This role leads strategic marketing for Samsung's Digital Appliance division, developing go-to-market strategies, competitive positioning, and customer engagement initiatives. It suits someone with 8+ years in product marketing who can manage product lifecycles and collaborate across sales, marketing, and operations teams.
Listed on Samsung Semiconductor’s careers site · Apply there ↗
Director of Product Marketing
Help Scout
Full-time · United States · $198,000 – $218,000 · Remote
You'd set product marketing strategy and lead a small team at Help Scout, owning how the company positions its AI-powered customer service platform to prospects, customers, and the industry. This suits someone with deep B2B SaaS experience who can craft compelling narratives, manage people, and navigate the challenge of marketing AI credibly in a fast-moving market.
Listed on Help Scout’s careers site · Apply there ↗
Product Marketer - Letaido
Ahrefs
Full-time · Cambridge, MA
The first product marketer for Letaido, an AI agent built inside Ahrefs that automates marketing workflows. This role suits someone who has launched technical products from the ground up, writes clearly about complex tools, and is comfortable explaining software on camera to build positioning and proof that didn't exist before.
Listed on Ahrefs’s careers site · Apply there ↗
Existing Business Sales Manager; O500(Irvine, CA) - Hybrid
Cigna
Full-time · Irvine, CA
Lead a sales team for a major health insurance buyer group in the Irvine market, developing strategy and executing plans to grow membership, earnings, and customer retention while managing competitive positioning and client relationships. This role suits someone with substantial sales leadership experience who thrives in a complex, fast-moving industry and enjoys coaching others to achieve aggressive business targets.
Listed on Cigna’s careers site · Apply there ↗
Asked for alongside Competitive Analysis
Measured from the 40 open roles that name Competitive Analysis — not from a curated list.
- Market Research11 roles27.5%
- Go-to-Market Strategy10 roles25.0%
- Sales Enablement8 roles20.0%
- Product Marketing6 roles15.0%
- Market Analysis4 roles10.0%
- Pricing Strategy4 roles10.0%
- Digital Marketing3 roles7.5%
- Financial Modeling3 roles7.5%
What employers state they pay
Median
$174,000
Middle half
$150,000 – $205,000
From 28 of 40 open roles — the 70% that publish a range, annualized to USD. Only some employers state pay, and the ones that do skew to California and New York, where the law requires it.
Who employers are hiring
- Mid14%
- Senior65%
- Lead / Staff / Principal3%
- Management16%
- Executive3%
From 37 roles whose posting states a level.
Where Competitive Analysis roles are
Among the 28 of 40 open roles we could place on a map.
Roles that use Competitive Analysis
Employers hiring for Competitive Analysis
32 in total, most open roles first.
- OOura3 roles
- The Home Depot3 roles
- AAlphaSense2 roles
Cigna2 roles- Comcast2 roles
- Samsung Semiconductor2 roles
Related skills
Curated neighbors in the taxonomy, whether or not employers ask for them together.