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Biogen

Senior Director US Omnichannel/ Digital Engagement

Biogen

Cambridge, MA · full time · Director

$234,000 – $322,000

Listed on Biogen’s own careers site. You apply with them directly — we never stand between you and the employer.

What this role is

This senior leadership role drives the transformation of Biogen's US omnichannel and digital engagement strategy, combining AI-powered personalization with brand marketing execution across multiple therapeutic areas. The position suits an experienced digital strategist who can lead teams, influence executives, and translate business objectives into seamless customer experiences across all touchpoints.

Our summary, not Biogen’s wording. The full posting is on their site.

Skills this role names

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What they ask for

Required

  • 12+ years omnichannel/digital engagement experience in pharmaceutical or biotech
  • Proven experience leading next-generation omnichannel strategy with AI as foundation
  • Ability to manage and influence senior-level executives
  • Experience in strategy and execution across multiple brands and therapeutic areas
  • BA/BS degree

Nice to have

  • MBA
  • Experience with specific decision engine or activation engine platforms
  • Background in healthcare marketing client-side

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