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Marketing Analytics Specialist

A Marketing Analytics Specialist measures and interprets the performance of marketing campaigns, translating raw data into actionable recommendations for marketing and leadership teams. Working within a marketing or growth department, they pull and query data with SQL, build dashboards in Tableau or Power BI, and monitor traffic and conversion trends through Google Analytics. They typically run A/B tests to optimize messaging and channels, and lean on Excel for ad hoc analysis and reporting to stakeholders.

Top skills:A/B TestingGoogle AnalyticsSQL

Career ladder

Often comes from

Marketing Analyst

Often leads to

Marketing Analytics Manager

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