Skip to main content
CareerApp

Occupation

Marketing Analytics Specialist

A Marketing Analytics Specialist measures and interprets the performance of marketing campaigns, translating raw data into actionable recommendations for marketing and leadership teams. Working within a marketing or growth department, they pull and query data with SQL, build dashboards in Tableau or Power BI, and monitor traffic and conversion trends through Google Analytics. They typically run A/B tests to optimize messaging and channels, and lean on Excel for ad hoc analysis and reporting to stakeholders.

Top skills:A/B TestingGoogle AnalyticsSQL

Career ladder

Often comes from

Marketing Analyst

Often leads to

Marketing Analytics Manager

Similar roles

Brand ManagerBusiness Intelligence AnalystData AnalystDigital Marketing SpecialistE-Commerce AnalystEmail MarketerMarket Research AnalystMedia BuyerMedia PlannerProduct Marketing ManagerSEO Manager

People with this title (0)

No one holds this exact title here yet.

Turn on analytics and we load Google Analytics: Google gets the pages you open and what you do here — searches, jobs you view, jobs you apply to — and sets its own cookies. Leave it off and the only cookies we set are your login, your theme, and this answer. Accept All also records a yes to advertising, which nothing uses yet. Privacy Policy.