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Tripadvisor

Senior Marketing Manager, Loyalty

Tripadvisor

Needham, MA · Senior

$160,000 – $175,000

Listed on Tripadvisor’s own careers site. You apply with them directly — we never stand between you and the employer.

What this role is

This role leads the loyalty marketing strategy for Tripadvisor and Viator, managing everything from tiering and value proposition to campaign execution and performance analysis. It suits an experienced marketer who can shift between strategic planning and hands-on execution, with strong data literacy and cross-functional collaboration skills.

Our summary, not Tripadvisor’s wording. The full posting is on their site.

Skills this role names

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What they ask for

Required

  • 5+ years of hands-on marketing experience across strategy and execution
  • Product marketing experience translating capabilities into value propositions
  • Strong analytical skills and comfort with data interpretation
  • Ability to use AI tools for efficiency and decision-making
  • Cross-functional leadership across product, engineering, design, analytics, and CRM
  • Written and verbal communication skills

Nice to have

  • Experience in loyalty or membership programs
  • Understanding of marketplace or two-sided partner dynamics
  • Background at a tech company
  • Experience in travel, experiences, or marketplace businesses

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