Product Marketing Lead, GTM Strategy - Claude for Knowledge Work
Menlo Ventures PortfolioNew York, NY · full time · Lead / Staff / Principal
$320,000 – $400,000
Listed on Menlo Ventures Portfolio’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
This is a go-to-market leadership role focused on building Claude's presence among knowledge workers—designing positioning by segment, running integrated campaigns, and coordinating across teams to drive adoption from first use to everyday habit. The role suits someone who has driven end-to-end product marketing motions, knows how to translate product capabilities into narratives that resonate with functional buyers, and thrives as an individual contributor in a fast-moving, high-stakes environment.
Our summary, not Menlo Ventures Portfolio’s wording. The full posting is on their site.
Skills this role names
- Campaign Management
- Content Strategy
- Demand Generation
- Go-to-Market Strategy
- Growth Marketing
- Product Marketing
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What they ask for
Required
- Experience creating marketing programs for functional personas (e.g., Operations, Finance, Legal, Sales)
- Proven ability to drive cross-functional work through influence without direct authority
- Strong storytelling and content instincts with a track record of flagship narrative content
- Ability to operate autonomously as an individual contributor in year one
- Demonstrated grit and leadership in ambitious, high-scale environments
Nice to have
- 10+ years of growth and product marketing or demand gen experience at portfolio/product-line scope
- Experience marketing productivity, collaboration, or AI-powered enterprise products to knowledge workers (not developers)
- Background running community, influencer, or creator programs for B2B audiences
- Experience building unaided awareness and preference for a specific product name in a category where the parent brand already has strong awareness
- Experience reading and responding to competitive dynamics in fast-moving markets