MP

Product Marketing Lead, GTM Strategy - Claude for Knowledge Work

New York, NY · full time · Senior

$400,000

Listed on Menlo Ventures Portfolio’s own careers site. You apply with them directly — we never stand between you and the employer.

What this role is

Lead the go-to-market strategy and integrated growth motion for Claude's knowledge worker products, owning messaging, campaigns, and cross-functional coordination to drive awareness and adoption among functional personas like operations, finance, and legal. This role suits experienced product marketers comfortable operating as individual contributors initially while driving high-scale, ambitious growth in a fast-moving AI market.

Our summary, not Menlo Ventures Portfolio’s wording. The full posting is on their site.

Skills this role names

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What they ask for

Required

Create marketing programs for functional personas (operations, finance, legal, sales, etc.)
Drive cross-functional collaboration across demand generation, growth, brand, events, campaigns, field marketing, and success without direct authority
Strong storytelling and content creation with track record of flagship narrative programs
Demonstrate grit and leadership in ambitious, high-velocity environments
Operate autonomously as an individual contributor, building and shipping plans, campaigns, and content directly

Nice to have

10+ years of growth and product marketing or demand generation experience at portfolio or product-line scope
Experience marketing productivity, collaboration, or AI-powered enterprise products to knowledge workers (not developers)
Background running community, influencer, or creator programs for B2B audiences
Experience building unaided awareness and preference for a specific product name within an established category
Experience navigating competitive dynamics in fast-moving markets