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Director of Product Marketing

Help Scout

United States · Remote · full time · Director

$198,000 – $218,000

Listed on Help Scout’s own careers site. You apply with them directly — we never stand between you and the employer.

What this role is

You'd set product marketing strategy and lead a small team at Help Scout, owning how the company positions its AI-powered customer service platform to prospects, customers, and the industry. This suits someone with deep B2B SaaS experience who can craft compelling narratives, manage people, and navigate the challenge of marketing AI credibly in a fast-moving market.

Our summary, not Help Scout’s wording. The full posting is on their site.

Skills this role names

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What they ask for

Required

  • Significant product marketing experience in B2B SaaS or AI platforms with strategy ownership
  • Expert-level knowledge of positioning, messaging, buyer personas, sales enablement, and launches
  • Prior people management experience with coaching and development skills
  • Credible point of view on positioning AI-powered products
  • Daily use of AI tools with documented examples of impact on speed, quality, or scale
  • Strong narrative writing ability for complex products

Nice to have

  • Direct experience marketing AI features or products

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