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Customer Segmentation

Data Science, Analytics and AI/ML

Customer segmentation is the process of dividing a customer base into distinct groups based on shared characteristics such as demographics, purchasing behavior, needs, or value to the business. Marketing, sales, and product teams use segmentation to tailor messaging, pricing, and offerings to each group rather than treating all customers identically. Common approaches include RFM (recency, frequency, monetary) analysis, behavioral segmentation, and persona-based segmentation.

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Customer Segmentation in the job market

Last checked September 11, 2026

Open roles
20

on Career App right now

Employers
15

hiring for it

Median pay

not enough disclosed

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Open roles requiring Customer Segmentation (20)

Dave & Buster's

Senior Manager, Loyalty & CRM

Dave & Buster's

Coppell, TX · $90,300 – $120,400

This role leads customer retention and loyalty strategy for Dave & Buster's and Main Event, managing CRM campaigns, loyalty program optimization, and guest lifecycle marketing to drive repeat visits and lifetime value. The position suits experienced marketing leaders comfortable with data analysis, marketing automation platforms, and cross-functional collaboration in a fast-paced consumer entertainment environment.

Listed on Dave & Buster's’s careers site · Apply there ↗

Deseret Book Company

Email Strategy & Digital Marketing Manager

Deseret Book Company

Full-time · Corporate Office

Lead email and digital marketing strategies for a faith-based publisher, developing segmented campaigns and automated journeys that drive customer engagement across multiple channels. This role suits someone with 3+ years of marketing experience who combines strategic planning with creative execution and wants to work for a mission-driven organization.

Listed on Deseret Book Company’s careers site · Apply there ↗

Biogen

Sr. Manager, Business Insights & Analytics, Alzheimer's

Biogen

Full-time · Cambridge, MA · $142,000 – $190,000

Biogen seeks a senior manager to drive commercial strategy for their Alzheimer's business through data analytics and insights that inform marketing, sales, and leadership decisions. This role suits someone with strong quantitative skills, healthcare analytics experience, and the ability to translate complex data into actionable business recommendations.

Listed on Biogen’s careers site · Apply there ↗

Acxiom

Campaign Strategist

Acxiom

Remote/Homebased

This role involves creating and managing data-driven campaign strategies for multiple clients simultaneously, translating business goals into detailed audience segmentation and funnel frameworks. It suits strategists who excel at bridging analytics and marketing execution, comfortable moving between deep strategic work and rapid-turnaround requests across channels.

Listed on Acxiom’s careers site · Apply there ↗

Gilead Sciences

Assoc Director, IT SAP MDM and Data Governance

Gilead Sciences

United States - California - Foster City · $195,670 – $253,220

This role leads enterprise-wide master data management and governance strategy at a pharmaceutical company, overseeing data quality, standards, and platform architecture across multiple business functions. It suits an experienced data management leader with deep SAP expertise who can drive organizational change and mentor cross-functional teams.

Listed on Gilead Sciences’s careers site · Apply there ↗

Customer Data & AI Consulting Senior Manager

Accenture

A senior consulting role leading data and AI strategy projects for marketing and service optimization, suited to experienced consultants who combine functional marketing/service expertise with technical data capabilities and can drive business development across multiple industries.

Listed on Accenture’s careers site · Apply there ↗

Vice President, Customer Intelligence & CRM

Tory Burch

New York, NY · $265,000 – $335,000

Lead the customer intelligence and CRM function as a VP, owning strategy for segmentation, lifecycle programs, owned channels, and consumer insights while advising the C-suite on customer-centric decisions. This role suits an executive who combines analytical depth with creative storytelling and wants to build scalable functions within a luxury fashion organization.

Listed on Tory Burch’s careers site · Apply there ↗

Senior Solutions Consultant, Personalization

Mastercard

This senior-level consulting role at Mastercard involves designing and executing data-driven personalization strategies for major customers across multiple channels and quarters. It suits experienced strategists who excel at translating campaign performance into business value and can lead cross-functional teams while managing complex customer relationships.

Listed on Mastercard’s careers site · Apply there ↗

Levi Strauss & Co.

Customer Lifecycle Analyst

Levi Strauss & Co.

Full-time · £45,500 – £66,000

This role leads customer lifecycle strategy and CRM automation at Levi's, focusing on building personalized email, SMS, and app push journeys at scale. It suits analysts with strong SQL skills, CRM platform expertise, and experience designing and optimizing customer communication campaigns.

Listed on Levi Strauss & Co.’s careers site · Apply there ↗

Senior Lifecycle Marketing Associate

Spot & Tango

New York, NY

This role owns the full lifecycle of email and SMS marketing campaigns for specific product lines at a DTC pet food subscription company, using Klaviyo to build, test, and optimize automated flows that drive retention and repeat purchases. It suits someone with 4+ years of CRM or email marketing experience who enjoys working cross-functionally in a fast-paced environment and can balance strategic planning with hands-on execution.

Listed on Spot & Tango’s careers site · Apply there ↗

View all 20 on Jobs

Asked for alongside Customer Segmentation

Measured from the 20 open roles that name Customer Segmentation — not from a curated list.

Employers hiring for Customer Segmentation

15 in total, most open roles first.

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