Senior Manager, Lifecycle Marketing (Temporary)
The New York Times CompanyNew York, NY · contract · Senior
$71 – $88 / hour
Listed on The New York Times Company’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
Lead lifecycle marketing strategy for The New York Times Games, designing cross-channel campaigns to keep players engaged, reduce churn, and drive reactivation. This role suits experienced marketers comfortable with data analysis and cross-functional collaboration who want to apply their skills to a major digital product.
Our summary, not The New York Times Company’s wording. The full posting is on their site.
Skills this role names
- A/B Testing
- Cohort Analysis
- Customer Relationship Management (CRM)
- Customer Segmentation
- Email Marketing
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What they ask for
Required
- 7+ years in lifecycle marketing, CRM, retention marketing or related field
- Experience owning cross-channel programs including email, push, and at least one other channel (display, in-app messaging)
- Strong analytical skills and comfort using data for hypothesis testing and interpretation
- Ability to work cross-functionally with product, analytics, media and creative teams
Nice to have
- Experience with cohort and funnel analysis
- Interest in The New York Times and Games products
- Prior experience with digital subscription, content or mobile app products
- Ability to operate autonomously and collaboratively with curiosity about identifying opportunities