Listed on Acxiom’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
This role involves creating and managing data-driven campaign strategies for multiple clients simultaneously, translating business goals into detailed audience segmentation and funnel frameworks. It suits strategists who excel at bridging analytics and marketing execution, comfortable moving between deep strategic work and rapid-turnaround requests across channels.
Our summary, not Acxiom’s wording. The full posting is on their site.
Skills this role names
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What they ask for
Required
- 7–12 years in agency or client management environment
- Build campaign strategies and define target audiences
- Map lead-to-customer journeys across funnel stages
- Understanding of segmentation, deciles, and scoring models
- Write clear, actionable Business Requirements Documents
- Strong grasp of funnel dynamics and relevant KPIs at each stage
- Manage multiple client strategies and ad-hoc requests concurrently
- Present strategy clearly to technical and non-technical audiences
- Identify workflow gaps and propose scalable improvements
Nice to have
- Partner with analytics teams and interpret their findings
- Familiarity with CRM, CDP, or marketing automation tools
- Multi-channel campaign experience (email, paid media, direct mail, etc.)
- Knowledge of test-and-learn and experimentation frameworks
- People leadership or coaching experience