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$162,000 – $182,000
Listed on Wistia’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
This role owns the strategy and execution of email lifecycle programs at a B2B SaaS video platform, working to guide customers through product adoption, feature discovery, and expansion. It's ideal for an experienced lifecycle marketer who combines analytical rigor with hands-on execution, thrives in cross-functional collaboration, and wants to scale programs through AI and smart segmentation rather than managing teams.
Our summary, not Wistia’s wording. The full posting is on their site.
Skills this role names
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What they ask for
Required
- 9+ years of email and lifecycle marketing in B2B SaaS
- Proven track record owning strategy and program outcomes
- Deep HubSpot expertise in segmentation, automation workflows, and dynamic content
- Currently using AI tools in meaningful ways to scale programs
- Cross-functional influencer comfortable driving results without direct authority
- User advocate mindset focused on recipient value over business convenience
- Analytically strong with funnel and engagement data
Nice to have
- Prior team management experience
- Experience with product-led growth, trial activation, or feature adoption signals