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$162,000 – $182,000
Listed on Wistia’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
This role leads the design and execution of sophisticated lifecycle marketing programs—primarily email—that guide Wistia users from discovery through adoption and expansion, combining strategic thinking with hands-on execution and AI-driven experimentation. It suits someone with deep B2B SaaS email expertise who thrives as an individual contributor, thinks like a product marketer about user behavior, and can influence cross-functional teams to build cohesive customer engagement.
Our summary, not Wistia’s wording. The full posting is on their site.
Skills this role names
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What they ask for
Required
- 9+ years of B2B SaaS email and lifecycle marketing experience
- Track record of owning strategy and program outcomes
- Deep HubSpot expertise including segmentation, automation, and dynamic content
- Practical experience using AI tools to scale output and sophistication
- Strong cross-functional influencing skills
- Ability to build alignment without direct authority
- User-centric mindset focused on recipient value
- Analytical ability to identify high-impact email opportunities
Nice to have
- Prior experience managing a team
- Experience with product-led growth (PLG) and trial activation motions
- Adoption and engagement-focused program background