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A/B Testing

Marketing and Social Media

A/B testing is an experimentation method where two or more variants of a webpage, app feature, email, or ad are shown to different user segments to determine which performs better against a defined metric. Marketers, product managers, and UX designers use it to make data-driven decisions about design changes, copy, pricing, and user flows.

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A/B Testing in the job market

Last checked September 11, 2026

Open roles
169

on Career App right now

Employers
87

hiring for it

Median pay
$198,000

from 138 roles

Disclose pay
82%

of these roles

Open roles requiring A/B Testing (165)

Apply for Senior Performance Marketer (Full Remote - Worldwide) at EverAI on their site

Senior Performance Marketer (Full Remote - Worldwide)

EverAI

Worldwide · €65,000 – €105,000 · Remote

This role owns paid user acquisition campaigns for a rapidly growing AI platform, scaling existing channels to 3x budget while testing new ones. It suits experienced performance marketers who thrive on analytics, creative iteration, and managing seven-figure monthly ad spends across platforms like Meta and TikTok.

Listed on EverAI’s careers site · Apply there ↗

Cigna

Customer Engagement Strategist

Cigna

Full-time · $108,400 – $180,600

This role leads the design and execution of multi-channel customer engagement campaigns aimed at improving health outcomes and reducing care costs. It suits strategic marketers with experience in direct-to-consumer behavior change who excel at testing, learning, and collaborating across teams in fast-paced environments.

Listed on Cigna’s careers site · Apply there ↗

Deseret Book Company

Email Strategy & Digital Marketing Manager

Deseret Book Company

Full-time · Corporate Office

Lead email and digital marketing strategies for a faith-based publisher, developing segmented campaigns and automated journeys that drive customer engagement across multiple channels. This role suits someone with 3+ years of marketing experience who combines strategic planning with creative execution and wants to work for a mission-driven organization.

Listed on Deseret Book Company’s careers site · Apply there ↗

CNA Financial

Multi-Channel Marketing Director

CNA Financial

$97,000 – $189,000

Lead the strategy and execution of CNA's email and social media marketing programs, managing campaigns across the full customer lifecycle and driving brand presence through data-informed, multichannel initiatives. This role suits experienced B2B marketers with deep expertise in marketing automation platforms and the leadership capability to influence cross-functional teams.

Listed on CNA Financial’s careers site · Apply there ↗

Brookshire Grocery Company

Director - eCommerce & Digital Marketing

Brookshire Grocery Company

Tyler, TX

This director role oversees eCommerce strategy, digital marketing, and customer service operations for a multi-banner grocery company, managing online sales growth, omnichannel integration, and a customer call center. The position suits an experienced leader comfortable managing complex technology platforms, merchandising partnerships, and large teams across multiple digital touchpoints.

Listed on Brookshire Grocery Company’s careers site · Apply there ↗

Blue Apron

Senior Staff Data Scientist

Blue Apron

Full-time · $216,000 – $249,500

A strategic leadership role for an experienced data scientist to shape Grubhub's ML and analytics direction, mentor the team, and drive causal inference and experimentation frameworks across the marketplace. This suits someone with 8+ years in industry who has shipped production ML systems and can balance business impact against technical rigor in complex, noisy environments.

Listed on Blue Apron’s careers site · Apply there ↗

Belkin

Performance Marketing Coordinator EMEA

Belkin

Full-time · Hemel Hempstead

This Performance Marketing Coordinator role focuses on managing paid search and retail media campaigns across platforms like Amazon and Bol.com, along with SEO optimization to drive eCommerce revenue. The position suits someone with 1-2 years of digital advertising experience who is analytically minded, detail-oriented, and ready to work cross-functionally in a collaborative tech company environment.

Listed on Belkin’s careers site · Apply there ↗

American International Group

GenAI Product Analyst

American International Group

Atlanta, GA

This role involves guiding the development of AI-powered insurance products by analyzing customer needs, market trends, and user behavior to inform product strategy and prioritization. It suits someone with experience launching data-driven digital products who thrives in cross-functional environments and can balance business value with technical feasibility.

Listed on American International Group’s careers site · Apply there ↗

Director, Product Management - Retention, CNN Digital Products & Services

Warner Bros. Discovery

Full-time · $168,000 – $312,000

Lead CNN's direct-to-consumer subscription retention strategy as a Director overseeing product initiatives across onboarding, engagement and churn reduction. This role suits experienced product managers with a track record of improving retention metrics in subscription businesses who can manage teams and drive cross-functional execution.

Listed on Warner Bros. Discovery’s careers site · Apply there ↗

Zillow

Senior Product Manager, Search & Evaluate - StreetEasy

Zillow

Full-time · Remote-USA · $141,200 – $237,400

You'll lead the search and listing evaluation experience on StreetEasy's platform, where millions of New Yorkers navigate one of life's biggest decisions. This role suits a product manager with marketplace search experience who can balance user intent discovery with business monetization while pioneering AI-powered personalization in a complex, high-stakes domain.

Listed on Zillow’s careers site · Apply there ↗

View all 165 on Jobs

Asked for alongside A/B Testing

Measured from the 169 open roles that name A/B Testing — not from a curated list.

What employers state they pay

Median

$198,000

Middle half

$159,000 – $249,000

From 138 of 169 open roles — the 82% that publish a range, annualized to USD. Only some employers state pay, and the ones that do skew to California and New York, where the law requires it.

Who employers are hiring

  • Entry4%
  • Mid20%
  • Senior45%
  • Lead / Staff / Principal21%
  • Management10%
  • Executive1%

From 155 roles whose posting states a level.

Where A/B Testing roles are

Among the 101 of 169 open roles we could place on a map.

Employers hiring for A/B Testing

87 in total, most open roles first.

People with A/B Testing (1)

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