Skill
Persona Development
Marketing and Social Media
Persona development is the practice, common in UX design, marketing, and product management, of creating fictional but data-informed profiles representing key user or customer segments. Practitioners use personas to guide design decisions, messaging, and feature prioritization by keeping a concrete audience in mind throughout a project. It typically involves user research, interviews, and behavioral data to ensure personas reflect real needs rather than assumptions.
Open roles requiring Persona Development (1)
Staff Product Manager, New Business Underscored
Warner Bros. Discovery
Full-time · $133,000 – $247,000
This role leads product strategy for CNN Underscored, a shopping guidance platform within Warner Bros. Discovery's new business division. It suits experienced product managers who excel at understanding consumer behavior and can shepherd a product from concept through launch in a fast-moving, ambiguous environment.
Listed on Warner Bros. Discovery’s careers site · Apply there ↗
Roles that use Persona Development
Related skills
Curated neighbors in the taxonomy, whether or not employers ask for them together.