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Business to Business (B2B) Sales Representative

A B2B Sales Representative sells products or services from one company to another, typically working within a sales team at a manufacturer, distributor, or service provider. Core duties include prospecting for new clients, generating and qualifying leads, and managing the full sales cycle through to contract negotiation, all while tracking deals and relationships in CRM software like Salesforce. Success in the role depends on strong relationship management skills and the persistence to build a durable pipeline over time.

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