Skill
App Store Optimization
Marketing and Social Media
App Store Optimization (ASO) is the practice of improving a mobile app's visibility and conversion rate within app stores like Apple's App Store and Google Play, through optimizing elements such as title, keywords, description, screenshots, and ratings. Mobile marketers and growth teams use ASO to increase organic downloads without paid advertising, similar in spirit to SEO for websites. It relies on analyzing keyword rankings, competitor listings, and conversion data.
App Store Optimization in the job market
Last checked October 28, 2026
- Open roles
- 6
- Employers
- 5
- Median pay
- —
- Disclose pay
- —
on Career App
hiring for it
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Open roles requiring App Store Optimization (6)
Senior Manager, Growth Marketing - Organic Growth & Discovery
Rent the Runway
Full-time · Brooklyn, NY · $115,200 – $144,000
Lead organic growth initiatives across SEO, app store optimization, and referral marketing for a fashion technology company. This role suits experienced growth marketers ready to drive customer acquisition and retention through technical search optimization and emerging AI-powered discovery channels.
Listed on Rent the Runway’s careers site · Apply there ↗
Brand Manager Mobile Marketing (Contract)
Bend Studio
Contract · San Mateo, CA
Sony is looking for a contract marketing specialist to manage campaigns, player engagement, and app store optimization for MLB The Show Mobile. This role suits someone comfortable juggling live-service marketing, cross-team coordination, and mobile gaming strategy across a fast-moving portfolio.
Listed on Bend Studio’s careers site · Apply there ↗
Growth Marketing Manager, Conversion
Suno
Full-time · New York, NY · $160,000 – $185,000
Suno is hiring its first Conversion Rate Optimization lead to own the performance of their landing pages, app store listings, and signup funnels across web and mobile. This role suits someone who thrives running high-volume experiments, writing persuasive copy, and moving fast—a scrappy operator who can ship tests weekly and tie every change back to revenue impact without needing a large team.
Listed on Suno’s careers site · Apply there ↗
Sr. Director, Growth Marketing
Rakuten.com
Full-time · $136,485 – $254,664
Lead Rakuten's customer acquisition strategy across search, social, mobile, and affiliate channels as a senior director managing a growing team and substantial budget. This role suits experienced growth marketers who excel at data-driven optimization, building high-performing teams, and scaling proven channels while piloting new ones.
Listed on Rakuten.com’s careers site · Apply there ↗
Senior Manager, Marketing Intelligence
The Knot
Full-time · Remote - United States · $122,000 – $186,600
This role leads marketing performance analytics and forecasting for a global wedding planning platform, influencing $40M+ in media spend decisions. It's ideal for an analytically-minded strategist who can synthesize complex data into executive narratives and guide investment decisions across acquisition channels.
Listed on The Knot’s careers site · Apply there ↗
Senior CRO Manager, Growth Marketing
Suno
Full-time · New York, NY · $160,000 – $185,000
Suno is hiring a conversion rate optimization manager to own the performance of their landing pages, app store listings, and signup funnels. The role suits someone experienced in performance marketing who can write compelling copy, run high-volume experiments, and obsess over metrics like CAC and revenue per visitor.
Listed on Suno’s careers site · Apply there ↗
Roles that use App Store Optimization
Employers hiring for App Store Optimization
5 in total, most open roles first.
- SSuno2 roles
- Bend Studio1 role
- Rakuten.com1 role
- RRRent the Runway1 role
- TKThe Knot1 role
Related skills
Curated neighbors in the taxonomy, whether or not employers ask for them together.