Skill
App Store Optimization
Marketing and Social Media
App Store Optimization (ASO) is the practice of improving a mobile app's visibility and conversion rate within app stores like Apple's App Store and Google Play, through optimizing elements such as title, keywords, description, screenshots, and ratings. Mobile marketers and growth teams use ASO to increase organic downloads without paid advertising, similar in spirit to SEO for websites. It relies on analyzing keyword rankings, competitor listings, and conversion data.
App Store Optimization in the job market
Last checked September 12, 2026
- Open roles
- 5
- Employers
- 5
- Median pay
- —
- Disclose pay
- —
on Career App right now
hiring for it
not enough disclosed
of these roles
Open roles requiring App Store Optimization (5)
Sr. Director, Growth Marketing
Rakuten.com
Full-time · $136,485 – $254,664
Lead Rakuten's customer acquisition strategy across search, social, mobile, and affiliate channels as a senior director managing a growing team and substantial budget. This role suits experienced growth marketers who excel at data-driven optimization, building high-performing teams, and scaling proven channels while piloting new ones.
Listed on Rakuten.com’s careers site · Apply there ↗
Director of Product, Subscriber Value
Life360
Full-time · Remote, USA; Remote, Canada · $201,000 – $294,000
A director-level product leader will own Life360's subscription monetization strategy, including membership tier architecture, pricing, and partner integrations, while driving revenue growth and subscriber satisfaction. This role suits experienced subscription product managers with a track record of scaling paid membership businesses and deep expertise in mobile app store mechanics, unit economics, and pricing decisions.
Listed on Life360’s careers site · Apply there ↗
Senior Conversion Rate Optimization Manager (CRO Marketing)
Suno
Full-time · New York, NY · $160,000 – $190,000
Suno is hiring their first in-house conversion rate optimization manager to drive revenue from their website and app stores through testing and optimization. This role suits someone who loves running experiments at high velocity, can write persuasive copy, and wants to own the entire funnel from landing page to payment conversion.
Listed on Suno’s careers site · Apply there ↗
User Acquisition Manager (Remote)
Mode
Full-time · Remote
This role manages user acquisition campaigns across a portfolio of utility apps like Cleaner, AppLock, and VPN, running paid campaigns on Meta, Google, TikTok, and programmatic networks. It suits someone with 1–4 years of mobile app marketing experience who can balance paid channel optimization with App Store Optimization strategy in a fast-paced, autonomous remote environment.
Listed on Mode’s careers site · Apply there ↗
Product Marketing Manager, Math
Duolingo
New York, NY · $116,500 – $189,800
This role leads the marketing strategy and product launch execution for Duolingo Math, focusing on driving user acquisition and engagement across the app. It suits someone with proven product marketing experience in consumer tech or educational products who can develop compelling narratives and collaborate across teams.
Listed on Duolingo’s careers site · Apply there ↗
Roles that use App Store Optimization
Employers hiring for App Store Optimization
5 in total, most open roles first.
- DDuolingo1 role
- LLife3601 role
- MMode1 role
- Rakuten.com1 role
- SSuno1 role
Related skills
Curated neighbors in the taxonomy, whether or not employers ask for them together.