TK
$122,000 – $186,600
Listed on The Knot’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
This role leads marketing performance analytics and forecasting for a global wedding planning platform, influencing $40M+ in media spend decisions. It's ideal for an analytically-minded strategist who can synthesize complex data into executive narratives and guide investment decisions across acquisition channels.
Our summary, not The Knot’s wording. The full posting is on their site.
Skills this role names
- App Store Optimization
- Business Intelligence
- Customer Relationship Management (CRM)
- Forecasting
- Marketing Analytics
- Paid media
- SEO
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What they ask for
Required
- 6–8 years of marketing analytics, forecasting, strategy, business intelligence, FP&A, or related experience
- Deep expertise in acquisition channel performance measurement across Paid Media, SEO, CRM, and app growth
- Ability to synthesize complex cross-functional inputs into clear, decision-ready executive insights
- Proactive identification of performance risks and data integrity issues
- Experience influencing investment decisions and strategic planning at scale across multi-market or global environments
- Strong cross-functional leadership and stakeholder alignment skills
- Exceptional communication, judgment, and organizational rigor in fast-moving, high-visibility environments
Nice to have
- Experience monitoring competitive dynamics and emerging acquisition trends including AI-driven traffic shifts
- AI fluency and ability to use AI tools thoughtfully in marketing analytics work