Skill
Keyword Research
Marketing and Social Media
Keyword research is the process of identifying and analyzing search terms that people enter into search engines, used primarily by SEO specialists and digital marketers to inform content strategy and paid advertising campaigns. It involves tools like Google Keyword Planner, Ahrefs, or SEMrush to assess search volume, competition, and user intent. The goal is to optimize website content so it ranks well and attracts relevant traffic.
Open roles requiring Keyword Research (2)
Solution Consultant, Organic Search & Ads Intelligence
Similarweb
Full-time · Burlington, MA · $130,000 – $170,000
This role combines performance marketing expertise with customer-facing advisory work at a SaaS intelligence platform. It suits experienced marketers from agencies or retail who can translate real-world campaign knowledge into strategic guidance for enterprise clients navigating AI-driven changes in search and advertising.
Listed on Similarweb’s careers site · Apply there ↗
Growth Marketing Specialist
HeyGen
San Francisco, CA · $110,000 – $150,000
HeyGen needs someone to manage the day-to-day execution of paid marketing campaigns across Google, Meta, TikTok, and emerging platforms, handling everything from launching ads to optimizing bids and running A/B tests. This role suits a detail-oriented marketer who thrives in a fast-paced environment and enjoys blending analytical work with creative experimentation.
Listed on HeyGen’s careers site · Apply there ↗
Roles that use Keyword Research
Related skills
Curated neighbors in the taxonomy, whether or not employers ask for them together.