Skill
Mobile Marketing
Marketing and Social Media
This is the practice of promoting products or services specifically to users on smartphones and tablets, using channels like app store optimization, push notifications, SMS campaigns, and in-app advertising. Marketers in this field track engagement metrics such as install rates, retention, and click-through rates to refine targeting. It is essential for businesses seeking to reach the growing share of consumers who browse and shop primarily on mobile devices.
Open roles requiring Mobile Marketing (2)
Customer Engagement Strategist
Cigna
Full-time · $108,400 – $180,600
This role leads the design and execution of multi-channel customer engagement campaigns aimed at improving health outcomes and reducing care costs. It suits strategic marketers with experience in direct-to-consumer behavior change who excel at testing, learning, and collaborating across teams in fast-paced environments.
Listed on Cigna’s careers site · Apply there ↗
Executive Director, Advertising Sales - Mobile/Tech
Comcast
$236,038 – $354,057
Lead and build Universal Ads' new business division focused on mobile apps, gaming, fintech, and performance-driven advertisers, combining strategic account development with team leadership and cross-functional product strategy. This executive role suits experienced advertising sales leaders who have built go-to-market motions, maintained senior customer relationships, and can operate effectively in a high-growth environment.
Listed on Comcast’s careers site · Apply there ↗
Roles that use Mobile Marketing
Related skills
Curated neighbors in the taxonomy, whether or not employers ask for them together.