Skill
App Marketing
Marketing and Social Media
App marketing encompasses the strategies used to promote a mobile or web application, drive downloads/installs, and retain active users, including paid user acquisition, influencer partnerships, app store optimization, and in-app engagement campaigns. Product marketers and growth teams at app companies use analytics on install sources, retention, and lifetime value to refine these campaigns. It's a critical function for apps competing for visibility in crowded app stores.
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