Skill
Brand Strategy
Marketing and Social Media
Brand strategy is the long-term plan that defines a company's mission, positioning, target audience, and unique value proposition to guide all branding and marketing decisions. It involves research into competitors and customers to determine how a brand should differentiate itself and what emotional or functional promises it makes to its audience. Brand strategists and marketing executives use it as a foundational document that informs advertising, product development, and customer experience.
Brand Strategy in the job market
Last checked October 28, 2026
- Open roles
- 30
- Employers
- 27
- Median pay
- —
- Disclose pay
- —
on Career App
hiring for it
not enough disclosed
of these roles
Open roles requiring Brand Strategy (30)
Senior Director, Portfolio Creative & Design
Dollar Shave Club
Full-time · Durham, NC · $210,000 – $235,000
Lead creative strategy and execution across two distinct consumer brands—DSC and Truly—managing their separate identities while capturing operational synergies behind the scenes. This role suits an experienced creative leader comfortable holding both rigor and restraint, who can raise the bar on in-house-produced work without slowing a fast-moving organization.
Listed on Dollar Shave Club’s careers site · Apply there ↗
Brand & Events Lead
Teachable
Full-time · USA · $100,000 – $150,000
Teachable is seeking a Brand & Events Lead to oversee brand identity, visual consistency, and the events program while managing a small design team and external creative partners. This hands-on leadership role suits someone who thrives balancing strategic brand guardianship with the operational demands of running live events and campaigns.
Listed on Teachable’s careers site · Apply there ↗
Senior Manager, Product Marketing (Temporary)
The New York Times Company
New York, NY · $88 – $98 / hour
The New York Times Games team seeks someone to develop go-to-market strategies and campaigns for new games and features, collaborating across product, design, and marketing to drive player adoption and engagement. This temporary role suits experienced product marketers with a track record of launching digital products and translating data insights into messaging that resonates with audiences.
Listed on The New York Times Company’s careers site · Apply there ↗
AVP-Brand Campaigns and Experience
Moody's Corporation
Full-time · New York, NY · $125,800 – $182,350
This role leads integrated brand campaigns and experiences for Moody's global brand, managing strategy, creative development, media execution and measurement across high-visibility initiatives. It suits experienced brand marketers who can balance strategic thinking with hands-on execution, translate complex financial concepts into clear narratives, and work effectively across global teams and senior stakeholders.
Listed on Moody's Corporation’s careers site · Apply there ↗
Head of Franchise – LEGO® Head of Franchise - LEGO Art & LEGO Botanicals
Lego USA
Lead strategic growth and brand repositioning for LEGO's adult-focused product lines, overseeing LEGO Botanicals and LEGO Art while exploring new opportunities in design and interior décor. This role suits experienced global B2C marketers with expertise in brand building and a passion for design who can shift cultural perception of LEGO from a children's toy to a lifestyle brand for adults.
Listed on Lego USA’s careers site · Apply there ↗
Head of Marketing, Rare Disease - Friedreich Ataxia
Biogen
Full-time · Cambridge, MA · $234,000 – $322,000
Lead the US marketing strategy and team for a rare disease pharmaceutical product, driving brand positioning and cross-functional execution while building organizational capabilities in patient access and digital engagement. This senior leadership role suits experienced pharma marketers who excel at managing complex stakeholder environments and scaling innovative commercial programs.
Listed on Biogen’s careers site · Apply there ↗
Senior Manager, Marketing Strategy (International Travel)
Visa Inc.
Full-time · San Francisco, CA · $153,700 – $246,200
This role leads marketing strategy for Visa's international travel payments business, developing growth initiatives across global corridors and translating consumer insights into campaigns. It suits experienced marketing strategists with travel industry expertise who can coordinate complex, cross-functional initiatives and shape go-to-market approaches for a global fintech company.
Listed on Visa Inc.’s careers site · Apply there ↗
Associate Director, Global Marketing - Obesity
Merck
Full-time · $142,400 – $224,100
This role shapes global commercial strategy for obesity medications, bridging clinical development with market realities. It suits marketing strategists in pharma who can synthesize complex evidence and competitive data into executive recommendations while collaborating across functions.
Listed on Merck’s careers site · Apply there ↗
Sr Director, DTP, HIV, Long-Acting Treatment
Gilead Sciences
Full-time · United States - California - Foster City · $261,375 – $338,250
This senior leadership role oversees direct-to-patient marketing strategy and execution for Gilead's HIV treatment portfolio, leading a team to develop culturally competent patient campaigns across multiple channels. The position suits an experienced pharmaceutical marketer with proven people management and DTP expertise who can balance strategic vision with regulatory compliance and patient-centered advocacy.
Listed on Gilead Sciences’s careers site · Apply there ↗
Brand Manager - Minneapolis, MN
General Mills
Full-time · Minneapolis, MN · $110,800 – $184,800
Lead brand strategy and P&L performance for iconic General Mills consumer brands, directing cross-functional teams through integrated marketing campaigns across digital and physical channels. This role suits experienced marketers comfortable balancing innovation with business results in a complex, matrixed organization.
Listed on General Mills’s careers site · Apply there ↗
Asked for alongside Brand Strategy
Measured from the 30 open roles that name Brand Strategy — not from a curated list.
- Campaign Management6 roles20.0%
- Social Media Marketing6 roles20.0%
- Budget Management5 roles16.7%
- P&L Management4 roles13.3%
- Project Management4 roles13.3%
- Copywriting3 roles10.0%
- Digital Marketing3 roles10.0%
- Market Research3 roles10.0%
Who employers are hiring
- Entry3%
- Mid7%
- Senior55%
- Lead / Staff / Principal7%
- Management24%
- Executive3%
From 29 roles whose posting states a level.
Roles that use Brand Strategy
Employers hiring for Brand Strategy
27 in total, most open roles first.
- DCDollar Shave Club2 roles
- General Mills2 roles
- The New York Times Company2 roles
- AAhrefs1 role
Bend Studio1 role- Biogen1 role
Related skills
Curated neighbors in the taxonomy, whether or not employers ask for them together.