Skill

Brand Strategy

Marketing and Social Media

Brand strategy is the long-term plan that defines a company's mission, positioning, target audience, and unique value proposition to guide all branding and marketing decisions. It involves research into competitors and customers to determine how a brand should differentiate itself and what emotional or functional promises it makes to its audience. Brand strategists and marketing executives use it as a foundational document that informs advertising, product development, and customer experience.

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Brand Strategy in the job market

Last checked September 11, 2026

Open roles: 34
Employers: 29
Median pay: $216,000
Disclose pay: 76%

Open roles requiring Brand Strategy (34)

Head of Communications, SCIEX

Beckman Coulter

Marlborough, MA · $135,000 – $195,000

Lead strategic communications for a major life sciences company, shaping how SCIEX reaches customers, employees, and stakeholders while driving business impact. This role suits experienced communications leaders who thrive in regulated industries and can translate complex science into compelling messages for diverse audiences.

Listed on Beckman Coulter’s careers site · Apply there ↗

Marketing Director Global AI Enablement

Brown–Forman

This role leads the strategic adoption of AI across a global brand's marketing organization, responsible for evaluating the marketing technology stack, designing AI-driven workflows, and guiding teams through organizational change to embed AI efficiencies across brand planning, creative production, media, and measurement. It suits an experienced marketing leader with deep process expertise who thrives at the intersection of marketing, technology, and enterprise transformation.

Listed on Brown–Forman’s careers site · Apply there ↗

Associate Director, US Omnichannel/Digital Engagement

Biogen

Full-time · Cambridge, MA · $164,000 – $226,000

Lead omnichannel and digital engagement strategy for assigned pharmaceutical brands at Biogen, orchestrating personalized customer journeys across channels using AI-powered tools. This role suits strategists with healthcare marketing experience who can translate brand objectives into measurable campaign execution while partnering closely with brand, media, and analytics teams.

Listed on Biogen’s careers site · Apply there ↗

Senior Manager, Marketing Strategy (International Travel)

Visa Inc.

Full-time · San Francisco, CA · $153,700 – $246,200

This role leads marketing strategy for Visa's international travel payments business, developing growth initiatives across global corridors and translating consumer insights into campaigns. It suits experienced marketing strategists with travel industry expertise who can coordinate complex, cross-functional initiatives and shape go-to-market approaches for a global fintech company.

Listed on Visa Inc.’s careers site · Apply there ↗

Sr Director, DTP, HIV, Long-Acting Treatment

Gilead Sciences

Full-time · United States - California - Foster City · $261,375 – $338,250

This senior leadership role oversees direct-to-patient marketing strategy and execution for Gilead's HIV treatment portfolio, leading a team to develop culturally competent patient campaigns across multiple channels. The position suits an experienced pharmaceutical marketer with proven people management and DTP expertise who can balance strategic vision with regulatory compliance and patient-centered advocacy.

Listed on Gilead Sciences’s careers site · Apply there ↗

Brand Manager - Minneapolis, MN

General Mills

Full-time · Minneapolis, MN · $110,800 – $184,800

Lead brand strategy and P&L performance for iconic General Mills consumer brands, directing cross-functional teams through integrated marketing campaigns across digital and physical channels. This role suits experienced marketers comfortable balancing innovation with business results in a complex, matrixed organization.

Listed on General Mills’s careers site · Apply there ↗

Senior Brand Manager, Axe Innovation

Unilever

Full-time · $119,400 – $179,000

Lead innovation strategy and new product development for the Axe deodorant and personal care brand across the US market. This role suits an experienced marketer with deep knowledge of male fragrance who can drive cross-functional collaboration and deliver breakthrough products that strengthen the brand's market position.

Listed on Unilever’s careers site · Apply there ↗

Director, Product Innovation & Strategy (Beef), Burger King, US & Canada

RBI

Miami, FL

Lead beef and burger innovation for Burger King across the US and Canada, stewarding the Whopper platform from concept through national launch. This role suits an experienced culinary leader with deep expertise in large-scale food innovation and the operational chops to translate consumer trends into executable menu wins.

Listed on RBI’s careers site · Apply there ↗

Global Advertising Campaign Strategy, SVP - Corporate Affairs

Blackstone Group

New York, NY · $170,000 – $275,000

Blackstone seeks an advertising strategy leader to oversee global campaigns across digital, social, and traditional channels, managing agency partners and cross-functional teams to deliver brand-aligned, data-driven work. This role suits someone with deep marketing leadership experience who can balance strategic vision with operational rigor while building scalable creative processes for a major financial institution.

Listed on Blackstone Group’s careers site · Apply there ↗

Senior Manager, Creative Strategy

Comcast

$161,973 – $242,959

A strategic leadership role overseeing creative development for Comcast's sports and entertainment marketing partnerships, requiring someone to translate brand opportunities into culturally fluent campaign strategies and guide early creative work. This suits an experienced advertising strategist comfortable with sports marketing, fandom insights, and presenting sophisticated ideas to senior leadership.

Listed on Comcast’s careers site · Apply there ↗

View all 34 on Jobs

Asked for alongside Brand Strategy

Measured from the 34 open roles that name Brand Strategy — not from a curated list.

Budget Management5 roles14.7%
Campaign Management5 roles14.7%
Social Media Marketing5 roles14.7%
Digital Marketing4 roles11.8%
Project Management4 roles11.8%
Analytics3 roles8.8%
Content Strategy3 roles8.8%
Copywriting3 roles8.8%

What employers state they pay

Median

$216,000

Middle half

$196,000 – $253,000

From 26 of 34 open roles — the 76% that publish a range, annualized to USD. Only some employers state pay, and the ones that do skew to California and New York, where the law requires it.

Who employers are hiring

Entry3%
Mid3%
Senior50%
Management31%
Executive13%

From 32 roles whose posting states a level.

Roles that use Brand Strategy

Employers hiring for Brand Strategy

29 in total, most open roles first.

Related skills

Curated neighbors in the taxonomy, whether or not employers ask for them together.