Skill

Conversion Funnel Analysis

Data Science, Analytics and AI/ML

Conversion funnel analysis is a marketing and analytics practice that examines how users move through the stages of a purchasing or engagement process, from initial awareness to final conversion (such as a purchase or sign-up). Analysts track drop-off rates at each stage to identify where prospects abandon the process, using tools like Google Analytics or Mixpanel. Marketers and product managers use these insights to optimize messaging, design, and user experience to improve overall conversion rates.

Open roles requiring Conversion Funnel Analysis (1)

Performance Lead – Booking Assistance

Tripadvisor

Office

A leadership role focused on improving booking conversion rates across Tripadvisor's outsourced operations teams. Suited for someone with experience managing vendor performance, analyzing operational metrics, and driving cross-functional improvements in customer-facing processes.

Listed on Tripadvisor’s careers site · Apply there ↗

Roles that use Conversion Funnel Analysis

• Operations Manager1

• A/B Testing
• Mixpanel
• Cohort Analysis
• Google Analytics
• Conversion Rate Optimization