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Lifecycle Marketing Manager, Campaign Strategy & Execution
NotionSan Francisco, CA · Remote · full time · Mid
$190,000 – $220,000
Listed on Notion’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
This role leads end-to-end lifecycle marketing campaigns at Notion, from strategy through execution, using platforms like Customer.io to drive user adoption and engagement. You'll work cross-functionally to build onboarding, activation, and retention programs while measuring business impact and improving campaign effectiveness over time.
Our summary, not Notion’s wording. The full posting is on their site.
Skills this role names
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What they ask for
Required
- 8+ years of lifecycle, CRM, growth, or product-marketing campaign experience
- Independent leadership of complex cross-functional campaigns at scale
- Customer journey thinking across activation, adoption, engagement, conversion, and retention
- Hands-on experience with a lifecycle platform such as Customer.io, Braze, Iterable, or Salesforce Marketing Cloud
- Audience segmentation, personalization, experimentation, and campaign measurement skills
- Strong project leadership with clear communication and execution
Nice to have
- Working knowledge of SQL or self-serve analytics
- B2B or product-led growth experience
- Product telemetry experience
- In-product messaging experience
- AI-assisted campaign workflow experience