Skill
Funnel Optimization
Marketing and Social Media
Funnel optimization is the practice of analyzing and improving each stage of a marketing or sales funnel — from awareness to consideration to conversion — to increase the percentage of prospects who complete a desired action, such as making a purchase or signing up. Marketers and growth teams use A/B testing, analytics tools like Google Analytics or Mixpanel, and UX changes to identify and fix drop-off points. It's central to conversion rate optimization (CRO) work in digital marketing and product growth roles.
Open roles requiring Funnel Optimization (2)
Senior Product Manager - QuickBooks Capital Marketplace
Intuit
San Francisco, CA · $160,000 – $216,500
This role leads product strategy and execution for QuickBooks Capital's lending products, focusing on customer discovery, funnel optimization, and channel growth. It's ideal for an ambitious product manager with fintech experience who is comfortable leveraging AI tools to move faster and wants to shape how small businesses access credit at scale.
Listed on Intuit’s careers site · Apply there ↗
Principal Product Manager, Mid-Market Growth
Intuit
Mountain View, CA · $230,000 – $328,500
This Principal Product Manager role leads growth strategy and customer activation for Intuit's mid-market accounting software, combining product-led growth, AI-powered personalization, and experimentation to drive revenue and engagement. It suits experienced product managers with a track record in B2B SaaS growth who thrive in building scalable systems and operating in early-stage, evolving organizations.
Listed on Intuit’s careers site · Apply there ↗
Roles that use Funnel Optimization
Related skills
Curated neighbors in the taxonomy, whether or not employers ask for them together.