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Google Optimize

Marketing and Social Media

Google Optimize was a free website testing and personalization tool that let marketers and website owners run A/B tests, multivariate tests, and redirect tests to see which page variations best improved conversion rates. It integrated closely with Google Analytics to measure the impact of changes on user behavior and business goals. Google discontinued Optimize in September 2023, encouraging users to migrate to third-party experimentation tools or built-in testing features in Google Analytics 4.

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