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Occupation

E-Commerce Analyst

An E-Commerce Analyst tracks and optimizes online storefront performance, analyzing sales trends, conversion rates, and customer behavior to inform merchandising and marketing decisions. They sit within an e-commerce or digital retail team, using SQL and Google Analytics to extract insights and Excel to model pricing, promotions, and inventory scenarios. This role also involves running A/B tests on site features and working hands-on within platforms like Shopify or Magento to implement and evaluate changes.

Top skills:A/B TestingGoogle AnalyticsSQL

Career ladder

Often comes from

Data Analyst

Often leads to

E-Commerce ManagerEcommerce Retailer

Similar roles

Business Intelligence AnalystData AnalystDigital Marketing SpecialistE-Commerce ManagerEcommerce RetailerMarketing Analytics SpecialistMerchandising Manager

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