Occupation
Media Planner
A Media Planner determines where and how an organization's advertising dollars are spent, selecting channels and negotiating placements to reach target audiences effectively. They use media buying platforms (DSPs) and tools like Google Ads and Analytics alongside Excel to plan budgets, define audience targeting, and analyze campaign performance. This role sits within advertising agencies or marketing departments and suits data-driven professionals who blend strategic thinking with attention to audience insights.
Career ladder
Often comes from
Often an entry point.
Often leads to
Similar roles
Open Media Planner roles (1)
Senior Manager, Media Strategy
iHeartMedia
Full-time · Los Angeles, CA · $72,000 – $90,000
This role develops multi-platform media strategies for iHeartMedia's largest national advertisers, working with sales teams to recommend the optimal mix of radio, digital, events, and podcast properties to meet client objectives. It suits someone with 4-5 years of media planning experience who can juggle multiple accounts, analyze campaign performance metrics, and communicate complex strategies clearly to internal and external stakeholders.
Listed on iHeartMedia’s careers site · Apply there ↗
Likely next role (8)
Where Media Planners commonly go next: Advertising Manager, Media Buyer, Media Director.
Podcast Media Manager
Menlo Ventures Portfolio
Full-time · New York, NY · $200,000 – $255,000
This role leads Anthropic's podcast advertising strategy, managing placements across 100+ shows and building creative partnerships that go beyond standard ads. It's ideal for someone with deep experience managing podcast budgets at tech companies who can balance strategic planning with hands-on execution across scripts, negotiations, and performance tracking.
Listed on Menlo Ventures Portfolio’s careers site · Apply there ↗
Media Director
Samsung Semiconductor
Plano, TX
Listed on Samsung Semiconductor’s careers site · Apply there ↗
Senior Specialist, Direct Negotiation
Known
New York, NY · $80,000 – $90,000
This role leads negotiations with digital media vendors and manages direct IO partnerships for a data-driven creative agency. It suits someone with agency experience who can balance strategic vendor relationships with execution across display, video, and other digital channels.
Listed on Known’s careers site · Apply there ↗
Programmatic Media Manager
Tatari
Full-time · San Francisco, CA · $80,000 – $100,000
Tatari seeks a Programmatic Media Manager to own streaming TV and performance marketing campaigns end-to-end, optimizing for client KPIs and translating data into actionable recommendations. This role suits someone with 2+ years in digital media who can balance hands-on campaign management with either direct client relationships (for the Direct Brands track) or sole ownership of agency partnerships.
Listed on Tatari’s careers site · Apply there ↗
Sr. Professional, Media
Under Armour
Full-time · Baltimore, MD · $75,000 – $100,000
Under Armour seeks a media professional to execute brand and product campaigns across digital channels, working with creative and agency partners to deliver integrated marketing initiatives. This role suits someone with media planning or buying experience who thrives in fast-paced environments and can collaborate across teams to bring campaigns to life.
Listed on Under Armour’s careers site · Apply there ↗
Manager, Programmatic
The New York Times Company
Full-time · New York, NY · $110,000 – $125,000
This role manages the programmatic advertising platform at The New York Times, optimizing ad revenue through data analysis, technology partnerships, and cross-functional collaboration. It suits someone with ad-tech experience who combines technical skills with business acumen to identify revenue opportunities and maintain publisher operations.
Listed on The New York Times Company’s careers site · Apply there ↗
Programmatic Ad Partnerships Manager
Haystack News
Miami, FL
This role involves building relationships with programmatic advertising partners and managing day-to-day ad operations for a fast-growing Connected TV news platform. It suits someone with analytical chops and advertising industry experience who wants to drive revenue growth at a Silicon Valley startup.
Listed on Haystack News’s careers site · Apply there ↗
Senior Specialist, Programmatic
Known
New York, NY · $80,000 – $90,000
Join a collaborative data-driven agency to manage programmatic advertising campaigns across multiple platforms, optimizing media spend and ensuring client success through strategic execution and troubleshooting. This role suits someone with hands-on DSP experience who thrives in translating analytics into actionable advertising decisions.
Listed on Known’s careers site · Apply there ↗
Roles similar to Media Planner (27)
From Advertising Manager, Digital Marketing Specialist, Marketing Analyst, Marketing Analytics Specialist, Media Buyer, Promotions Manager, Public Relations Specialist.
Marketing Analyst
CSX Corporation
Jacksonville, FL
Listed on CSX Corporation’s careers site · Apply there ↗
Podcast Media Manager
Menlo Ventures Portfolio
Full-time · New York, NY · $200,000 – $255,000
This role leads Anthropic's podcast advertising strategy, managing placements across 100+ shows and building creative partnerships that go beyond standard ads. It's ideal for someone with deep experience managing podcast budgets at tech companies who can balance strategic planning with hands-on execution across scripts, negotiations, and performance tracking.
Listed on Menlo Ventures Portfolio’s careers site · Apply there ↗
Seasonal Coordinator, Social Analytics & Listening
National Football League
Full-time · Inglewood, CA · $30 – $35 / hour
The NFL's Social Analytics and Listening Team is hiring a coordinator to analyze international social media performance, track fan engagement, and deliver insights to stakeholders. This role suits someone with marketing or data analytics experience who wants to apply those skills in sports and social media strategy.
Listed on National Football League’s careers site · Apply there ↗
Digital Marketing Specialist
Univision Communications
Miami, FL
Listed on Univision Communications’s careers site · Apply there ↗
Senior Specialist, Direct Negotiation
Known
New York, NY · $80,000 – $90,000
This role leads negotiations with digital media vendors and manages direct IO partnerships for a data-driven creative agency. It suits someone with agency experience who can balance strategic vendor relationships with execution across display, video, and other digital channels.
Listed on Known’s careers site · Apply there ↗
Senior Growth Marketing Analyst
LaunchDarkly
Remote - US · $116,000 – $187,660
This role combines data analytics with go-to-market strategy to optimize LaunchDarkly's product-led growth motion, requiring someone who can synthesize signals across channels and collaborate with cross-functional teams to refine how prospects and users are engaged. It suits experienced growth marketers or revenue operations professionals who thrive in ambiguous situations and can bridge the gap between product, sales, and marketing data systems.
Listed on LaunchDarkly’s careers site · Apply there ↗
Paid Media Specialist (Contractor)
LTK
Contract · United States
This contractor role involves managing paid social media campaigns on Instagram and TikTok to boost creator content for major brands, handling everything from setup and targeting to performance reporting. It suits someone with 3+ years of hands-on paid social experience who can coordinate campaigns, track KPIs, and deliver results in a fast-paced environment.
Listed on LTK’s careers site · Apply there ↗
Programmatic Media Manager
Tatari
Full-time · San Francisco, CA · $80,000 – $100,000
Tatari seeks a Programmatic Media Manager to own streaming TV and performance marketing campaigns end-to-end, optimizing for client KPIs and translating data into actionable recommendations. This role suits someone with 2+ years in digital media who can balance hands-on campaign management with either direct client relationships (for the Direct Brands track) or sole ownership of agency partnerships.
Listed on Tatari’s careers site · Apply there ↗
Audience Growth Analyst
Sotheby's
Full-time · New York, NY · $60,000 – $67,000
This role supports SEO strategy and content optimization for Sotheby's luxury auction categories, focusing on search traffic growth through keyword research, analytics, and copywriting. It suits someone early in their marketing career who wants hands-on experience with SEO tools and the luxury goods sector.
Listed on Sotheby's’s careers site · Apply there ↗
Senior Marketing Analytics Manager
Duolingo
New York, NY · $154,700 – $209,300
Duolingo seeks a marketing analytics manager to measure and optimize the impact of their global performance marketing campaigns. This role bridges data science and marketing strategy, ideal for someone who combines SQL expertise with the ability to translate complex analyses into actionable business decisions.
Listed on Duolingo’s careers site · Apply there ↗