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Search Engine Optimization Specialist

A Search Engine Optimization Specialist improves a website's visibility in search results through keyword research, technical SEO fixes, and content strategy, tracking performance with Google Analytics and tools like Ahrefs or SEMrush. They typically work within a marketing team or digital agency, collaborating with content writers and web developers to implement on-page and off-page improvements. This role suits analytically minded marketers who enjoy both data interpretation and creative content planning.

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