W
$74,000 – $111,000
Listed on WaPo’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
The Washington Post is seeking a digital marketing leader to develop and manage paid media campaigns across social and search platforms, driving subscriber acquisition and retention through data-driven strategy. The role combines hands-on campaign management with team mentorship, requiring deep expertise in paid advertising platforms and the ability to optimize budget allocation while collaborating across editorial, product, and business teams.
Our summary, not WaPo’s wording. The full posting is on their site.
Skills this role names
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What they ask for
Required
- 4-5 years of digital marketing, advertising, media or publishing experience
- Hands-on campaign management experience across social and search platforms
- Bachelor's degree in marketing, advertising, journalism, political science, English, communications or related field
- Expert proficiency with Tableau and Google Sheets
- Experience using data to inform campaign decisions
- Demonstrated ability to build audiences through social networks
- Experience managing paid campaigns for multiple marketing objectives
- Deep understanding of news, current affairs, and The Washington Post brand
Nice to have
- Experience across Meta, Reddit, Microsoft Bing, Apple Search, LinkedIn, Google Search, and YouTube
- App campaign experience
- Experience setting up in-platform events and tracking
- Partnership experience with Ad Ops teams for tracking execution