Occupation
Content Marketing Specialist
A Content Marketing Specialist creates and publishes content that supports a brand's marketing goals, handling day-to-day Content Writing and publishing through a Content Management Systems (CMS). The role applies SEO best practices to improve search visibility and promotes content through Social Media Marketing channels, generally working within a broader Content Strategy set by a manager or director. This is typically an early-to-mid-career marketing role suited to strong writers with digital marketing training.
Career ladder
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