Occupation
SEO Specialist
An SEO Specialist works to improve a website's visibility in search engine results, conducting keyword research and content optimization to align pages with what users are searching for. Using tools like Ahrefs or SEMrush alongside Google Analytics, they track rankings and traffic while also addressing technical SEO issues such as site speed and crawlability. This role typically sits within a marketing team or digital agency and requires both analytical thinking and familiarity with how search algorithms evaluate content.
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