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SEO (Search Engine Optimization)

Marketing and Social Media

SEO, or Search Engine Optimization, is the practice of improving a website's visibility in organic (unpaid) search engine results through keyword research, content optimization, technical site improvements, and link-building strategies. It is used by marketers, content creators, and web developers to drive organic traffic and improve search rankings on platforms like Google and Bing. Practitioners balance on-page, technical, and off-page tactics to align sites with search engine ranking algorithms.

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