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Skill

Pay Per Click Advertising

Marketing and Social Media

Pay Per Click (PPC) advertising is a digital marketing model in which advertisers pay a fee each time a user clicks on one of their online ads, commonly used on platforms like Google Ads and Bing Ads. Digital marketers and business owners use PPC to drive targeted traffic to websites, generate leads, and increase sales by bidding on relevant keywords. Success in PPC requires skills in keyword research, ad copywriting, bid management, and performance analytics.

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