Skill
Search Engine Marketing
Marketing and Social Media
Search Engine Marketing (SEM) is a digital marketing discipline focused on increasing a website's visibility in search engine results primarily through paid advertising, such as Google Ads pay-per-click campaigns. Marketers use SEM to bid on keywords, craft ad copy, and target specific audiences to drive traffic and conversions, tracking performance through metrics like click-through rate and cost-per-acquisition. It's a core skill for digital marketers and advertising professionals working to grow a brand's online presence quickly compared to organic methods.
Open roles requiring Search Engine Marketing (1)
Senior Analyst, Advertising Operations- Orange Apron Media
The Home Depot
SMYRNA PACES SUMMIT - 9125
This role manages the end-to-end execution and optimization of digital advertising campaigns across social and search platforms for Home Depot's advertiser partners. It suits someone with 3+ years in paid advertising or account management who enjoys balancing advertiser needs with operational excellence through data-driven optimization and cross-team coordination.
Listed on The Home Depot’s careers site · Apply there ↗
Related skills
Curated neighbors in the taxonomy, whether or not employers ask for them together.