Skill

Retargeting

Marketing and Social Media

Retargeting is a digital marketing technique that shows targeted ads to users who have previously visited a website or interacted with a brand but did not complete a desired action, such as a purchase. It works by using tracking pixels or cookies to follow users across other sites and platforms, re-engaging them with relevant ads. Digital marketers and advertisers use retargeting to improve conversion rates and maximize return on ad spend.

Open roles requiring Retargeting (1)

CRM Manager

Tripadvisor

Needham, MA · $120,000 – $140,000

This role leads the design and execution of customer lifecycle marketing campaigns across email, push notifications, in-app messaging, and web experiences for a major travel platform. It suits someone with 3–5 years of CRM or lifecycle marketing experience who thrives on data analysis, cross-functional collaboration, and using AI tools to drive personalization and conversion.

Listed on Tripadvisor’s careers site · Apply there ↗

Roles that use Retargeting

• CRM Manager1

• Conversion Rate Optimization
• A/B Testing
• Marketing Strategy and Techniques
• Google Ads
• Programmatic Advertising