Skill

Retargeting

Marketing and Social Media

Retargeting is a digital marketing technique that shows targeted ads to users who have previously visited a website or interacted with a brand but did not complete a desired action, such as a purchase. It works by using tracking pixels or cookies to follow users across other sites and platforms, re-engaging them with relevant ads. Digital marketers and advertisers use retargeting to improve conversion rates and maximize return on ad spend.

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• Conversion Rate Optimization
• A/B Testing
• Marketing Strategy and Techniques
• Google Ads
• Programmatic Advertising