Skill
Marketing Strategy and Techniques
Marketing and Social Media
This covers both the high-level planning of how a business positions and promotes itself (strategy) and the specific tactical methods used to execute that plan, such as A/B testing, retargeting ads, email drip campaigns, and content calendars. Marketers use this combined skill set to move from broad goals to concrete, measurable campaigns. It is a core competency for marketing professionals, entrepreneurs, and consultants.
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Related skills
Curated neighbors in the taxonomy, whether or not employers ask for them together.