Skill

Conversion Rate Optimization (CRO)

Marketing and Social Media

Conversion Rate Optimization (CRO) is the systematic practice of increasing the percentage of website or app visitors who complete a desired action, such as making a purchase, filling out a form, or subscribing. Practitioners use A/B testing, user research, heatmaps, and analytics tools to identify friction points and test design or copy changes that improve conversions. CRO specialists work closely with marketing, UX design, and product teams to maximize the return on traffic a business already generates.

Open roles requiring Conversion Rate Optimization (CRO) (1)

Growth Marketing Manager

Weight Watchers

Full-time · New York, NY · $130,000 – $145,000

This role leads hands-on paid media strategy and execution across search, social, programmatic, and affiliate channels for a weight management platform, with particular emphasis on Meta and in-house creative scaling. It combines growth marketing management with AI-driven automation and process building, suited for someone who wants operational ownership and technical depth rather than pure strategy.

Listed on Weight Watchers’s careers site · Apply there ↗

Roles that use Conversion Rate Optimization (CRO)

• Marketing Manager1

• A/B Testing
• Google Optimize