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Google Analytics 4

Marketing and Social Media

Google Analytics 4 (GA4) is the current generation of Google's analytics platform, which replaced Universal Analytics in 2023 and uses an event-based data model instead of session-based tracking. It emphasizes cross-platform measurement across websites and apps, machine-learning-driven insights, and privacy-conscious data collection. Marketers and analysts use GA4 to build custom reports, track conversions, and analyze user journeys.

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Google Analytics 4 in the job market

Last checked September 12, 2026

Open roles
3

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Employers
3

hiring for it

Median pay

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Open roles requiring Google Analytics 4 (3)

Associate Site Merchandiser

Stanley

Full-time · Seattle, WA · $80,000 – $90,000

This role manages day-to-day product and promotional setup on a Shopify storefront for Stanley 1913's direct-to-consumer business, handling product pages, collections, promotions, and cross-team coordination. It suits someone detail-oriented and organized who enjoys hands-on execution work and wants to develop merchandising skills in a fast-moving DTC environment.

Listed on Stanley’s careers site · Apply there ↗

Senior Sales Engineer - Enterprise

Amplitude

Boston, NY · $194,000 – $291,000

A senior technical sales role focused on winning large enterprise analytics deals by conducting discovery, designing proof-of-concepts, and translating product capabilities into business value for C-suite stakeholders. This suits someone with deep SQL and analytics platform knowledge who thrives in complex multi-stakeholder sales environments.

Listed on Amplitude’s careers site · Apply there ↗

Growth Marketing Specialist

HeyGen

San Francisco, CA · $110,000 – $150,000

HeyGen needs someone to manage the day-to-day execution of paid marketing campaigns across Google, Meta, TikTok, and emerging platforms, handling everything from launching ads to optimizing bids and running A/B tests. This role suits a detail-oriented marketer who thrives in a fast-paced environment and enjoys blending analytical work with creative experimentation.

Listed on HeyGen’s careers site · Apply there ↗

Roles that use Google Analytics 4

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