Director of B2B Employer Marketing (Remote)

Remote - United States · Remote · full time · Director

$189,000 – $220,448

Listed on Rula’s own careers site. You apply with them directly — we never stand between you and the employer.

What this role is

This role leads B2B employer marketing efforts for a mental healthcare platform, transforming the team from content production to data-driven activation with an emphasis on attribution, automation, and scalable campaign systems. It suits an experienced marketing leader comfortable with MarTech stacks, team leadership, and driving patient acquisition through evidence-based testing and AI-powered optimization.

Our summary, not Rula’s wording. The full posting is on their site.

Skills this role names

What they ask for

Required

10+ years marketing, growth, product marketing, or business operations experience focused on user activation
Direct experience scaling teams using AI and ML-driven automation for attribution and incrementality challenges
Demonstrated cross-functional influence and executive communication skills across Commercial, Analytics, and Product teams
Proven track record leading teams through managers and individual contributors, including hiring and retention of high-performing talent
Hands-on proficiency with MarTech stack (HubSpot, Salesforce, Redshift, Amplitude) and data pipelines for marketing attribution

Nice to have

3+ years at high-growth startup or tech-forward healthcare/pharma company
Deep knowledge of healthcare ecosystem workflows for PCPs, health plans, and employers in behavioral health or telehealth
Expertise implementing and managing AI agents or LLM-powered tools to automate content and campaign workflows
Player-coach experience balancing operational depth with high-level strategic leadership