RR
$250,000 – $290,000
Listed on Rent the Runway’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
Lead Rent the Runway's brand and performance marketing strategy as a VP, overseeing brand positioning, integrated campaigns, and paid media across all channels while managing a multi-disciplinary team. This role suits experienced marketing leaders who can balance long-term brand building with performance metrics and have successfully rebuilt brand strategies at scale.
Our summary, not Rent the Runway’s wording. The full posting is on their site.
Skills this role names
- Affiliate Marketing
- Brand Strategy
- Campaign Management
- Content Marketing
- Customer Relationship Management (CRM)
- Marketing Analytics
- Paid media
- Performance marketing
- Social Media Marketing
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What they ask for
Required
- 12+ years of brand and performance marketing experience
- VP-level or equivalent experience owning brand strategy and integrated campaigns
- Experience owning performance marketing and paid media at scale, with fluency in CAC, LTV, ROAS, and attribution
- Track record setting brand strategy with measurable multi-year impact on awareness, consideration, and customer trust
- Experience building and developing leaders responsible for leading others
- Strong creative instincts and ability to partner effectively with creative teams
- Cross-functional leadership skills with influence across Marketing, Creative, Product, and Customer Experience
- Experience in fashion, retail, lifestyle, or direct-to-consumer
- Clear and direct communication at all organizational levels
Nice to have
- Experience rebuilding brand strategy
- Familiarity with Rent the Runway's customer base and the rental fashion market