$72,000 – $81,000
Listed on Ibotta’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
This role leads full-funnel B2B marketing campaigns for a performance marketing platform, balancing paid media spending with content strategy and Account-Based Marketing to drive qualified pipeline. It suits someone comfortable juggling budget optimization, campaign creative execution, and cross-functional collaboration with sales and revenue teams.
Our summary, not Ibotta’s wording. The full posting is on their site.
Skills this role names
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What they ask for
Required
- 3-5 years B2B marketing, demand generation, or digital marketing experience
- Hands-on management of paid media campaigns including budget, targeting, bid optimization, and A/B testing
- Proficiency with HubSpot and Salesforce
- Understanding of UTM tracking and attribution measurement
- Experience building campaigns mapped to MQL and pipeline targets aligned to ICP segments
- Ability to translate cross-channel performance data into actionable insights
- Strong partnership skills with Sales, Revenue Ops, and Creative teams
- Strong writing and content skills for social, email, articles, and landing pages
- Currently authorized to work full-time in the United States
Nice to have
- Experience evaluating, piloting, or building AI tooling for marketing workflows
- Experience supporting marketing for major industry conferences across multiple channels