$108,400 – $180,600
Listed on Cigna’s own careers site. You apply with them directly — we never stand between you and the employer.
What this role is
This role leads the design and execution of multi-channel customer engagement campaigns aimed at improving health outcomes and reducing care costs. It suits strategic marketers with experience in direct-to-consumer behavior change who excel at testing, learning, and collaborating across teams in fast-paced environments.
Our summary, not Cigna’s wording. The full posting is on their site.
Skills this role names
- A/B Testing
- Braze
- Confluence
- Customer Journey Mapping
- Customer Relationship Management (CRM)
- Email Marketing
- Figma
- Jira
- Mobile Marketing
- Tableau
- Teradata
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What they ask for
Required
- 5+ years in consumer or customer engagement strategy across multiple channels
- Experience in product marketing or customer relationship marketing
- Hands-on execution of direct-to-consumer behavior change initiatives
- Strong written and verbal communication skills
- Experience working in Agile or rapid test-and-learn environments
- Ability to partner with data and analytics teams
- Working knowledge of behavioral science principles
- Collaborative, growth-oriented mindset
Nice to have
- Bachelor's degree or equivalent practical experience
- Experience with Confluence, Jira, Figma, Aurelius, or Tableau
- Familiarity with Customer Data Platforms or CRM tools like Teradata, Redpoint Interactive, or Braze
- Experience working with communications delivery and execution teams