Skill
Value Proposition Design
Business and Management
Value Proposition Design is a business framework and bestselling book by Alexander Osterwalder and Yves Pigneur that helps companies create products and services customers actually want. It centers on the Value Proposition Canvas, a tool used by entrepreneurs, product managers, and strategists to map customer jobs, pains, and gains against a company's pain relievers and gain creators. It's widely used alongside the Business Model Canvas in lean startup and innovation workshops.
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